# How AI sees Equinox: Gyms in New York, NY AI Visibility Index. Gyms in New York, NY. Week of Friday, July 17, 2026. AI recommends Equinox #12 in New York, NY Gyms (4 of the four assistants name it, at 1.4% share of voice), and understands it well enough to carry a customer toward a booking, scoring 43 on depth. ## At a glance - Visibility rank: #12 in New York, NY Gyms - Share of voice: 1.4% - Depth score: 43/100 (weakest on pricing) ## Summary - Across the questions New York, NY customers ask AI about Gyms, Equinox is recommended by 4 of 4 assistants and ranks #12 by share of voice. - ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it. - Its depth score is held back by pricing: on the initiation fee, the assistants quoted $100 to $500, so a customer comparing prices gets a fabricated figure. ## How each assistant sees Equinox - ChatGPT: Recommends. Named in 30 of 72 prompts · names and recommends this business - Gemini: Recommends. Named in 54 of 72 prompts · names and recommends this business - Perplexity: Recommends. Named in 22 of 72 prompts · names and recommends this business - Google AI Mode: Recommends. Named in 34 of 72 prompts · names and recommends this business ### Customer questions it was named in - What are the best gyms in New York, NY? - Recommend a good gym or fitness studio in New York, NY. - I just moved to New York, NY and need a new gym. Which one should I join? - What's the top-rated gym or fitness center near New York, NY? ## Depth: the buyer's journey with AI Where AI can carry a Equinox customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said. ### Offerings & services: Good Customer asks: "What does Equinox do?" > Equinox in New York, NY offers a high-end luxury fitness experience with numerous locations across Manhattan and Brooklyn, featuring state-of-the-art equipment, a wide variety of unlimited group fitness classes, and… Answerable for the common cases a customer asks about. ### Availability & booking: Good "Can I book Equinox this week? Are they taking new customers?" > To join Equinox in 2026, you can select a club and sign up online, or visit a location to meet with a membership advisor. Membership Contract Details: 12-Month Commitment: Typically, all Equinox memberships require a… AI describes availability but can't confirm a bookable time, so the customer still has to call. ### Pricing: Fabricated "What does Equinox charge for a membership?" > Equinox memberships in New York, NY, generally cost between $250 and over $450 per month , depending on the club access tier. Initiation fees typically range from $100 to $500 , though these are sometimes waived during… Asked about the initiation fee, the assistants quoted anywhere from $100 to $500. A customer comparing prices gets a number AI made up. ### Fit & qualification: Good "Can Equinox handle what I need?" > Yes, Equinox in New York, NY is an excellent fit for a beginner focused on weight loss and strength training, provided you leverage their extensive class offerings and high-end amenities to stay motivated. While it is a… Answerable for the common cases a customer asks about. ### What makes them different: Empty "Why choose Equinox over the others?" > Choosing Equinox in New York, NY, is generally recommended for those seeking a high-end luxury fitness experience that combines premier, club-like facilities with high-quality group classes and a social atmosphere. With… Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Equinox on. Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness. ## Others in New York, NY Gyms - Crunch Fitness: 5.7% share of voice, depth 42 - Powerhouse Gym 158 W. 27th Street Manhattan: 4.1% share of voice, depth 36 - Chelsea Piers Fitness: 3.6% share of voice, depth 44 - TMPL Fitness: 3.0% share of voice, depth 42 ## Frequently asked questions ### Does AI recommend Equinox in New York, NY? Equinox is recommended by 4 of the four assistants and ranks #12 for share of voice among New York, NY Gyms businesses, at 1.4% share of voice. ### Can AI answer what Equinox charges? Its depth score is 43/100, weakest on pricing. On the initiation fee, the assistants quoted $100 to $500, so a customer comparing them gets a fabricated figure. --- Rankings reflect the output of third-party AI assistants (ChatGPT, Gemini, Perplexity, and Google AI Mode) on the dates measured. They are an observed, sourced measurement of how those assistants describe and rank each business, not an endorsement, certification, or rating by Courtyard. AI output changes over time and may be incomplete or inaccurate. Business names and descriptions are taken from the AI responses themselves. Measured across ChatGPT, Gemini, Perplexity, and Google AI Mode. Snapshot captured Fri Jul 17, 2026. An index by Courtyard.