# How AI sees Directions: HVAC in Montréal, QC

AI Visibility Index. HVAC in Montréal, QC. Week of Friday, October 16, 2026.

AI recommends Directions #2 in Montréal, QC HVAC (1 of the three assistants name it, at 6.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 65 on depth.

## At a glance

- Visibility rank: #2 in Montréal, QC HVAC
- Share of voice: 6.5%
- Depth score: 65/100 (weakest on differentiation)

## Summary

- Across the questions Montréal, QC customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.

## How each assistant sees Directions

- ChatGPT: Not named. mentions this business
- Gemini: Not named. mentions it but often returns no sources
- Google AI Mode: Recommends. Named in 34 of 48 prompts · names and recommends this business

### Customer questions it was named in

- Who are the best HVAC companies in Montréal, QC?
- Recommend a good heating and cooling company in Montréal, QC.
- I just moved to Montréal, QC and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Montréal, QC?

## Depth: the buyer's journey with AI

Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.

### Offerings & services: Good

Customer asks: "What does Directions do?"

> If you are referring to Climatisation Directe (a prominent heating, ventilation, and air conditioning contractor serving the greater Montreal and South Shore area), they provide multi-brand installation, repair, and…

Answerable for the common cases a customer asks about.

### Availability & booking: Good

"Can I book Directions this week? Are they taking new customers?"

> It looks like there might be a slight typo or misunderstanding with the name "Directions", there is no prominent HVAC or emergency repair company in Montreal operating under that specific name. However, if you are…

AI describes availability but can't confirm a bookable time, so the customer still has to call.

### Pricing: Good

"What does Directions charge for a service call?"

> It looks like there might be a slight mix-up or ambiguity with the name "Directions" in Montréal, there is no major, widely recognized HVAC contractor operating under that exact name in the area. However, you are likely…

Answerable for the common cases a customer asks about.

### Fit & qualification: Good

"Can Directions handle what I need?"

> It looks like "Directions" might be a typo, shorthand, or a translation misunderstanding for a specific local business name, mapping feature, or directory, rather than a known HVAC contractor in Montréal. If you are…

Answerable for the common cases a customer asks about.

### What makes them different: Partial

"Why choose Directions over the others?"

> If you're considering Directions for HVAC work in Montréal, QC, the strongest reason to choose them should be the combination of reliable workmanship, a system suited to Québec's climate, transparent pricing, and…

AI's answers here are uneven across the assistants.

Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.

## Others in Montréal, QC HVAC

- Celsius Refrigeration: 6.6% share of voice, depth 78
- Les Services Polarbear: 4.5% share of voice, depth 50
- Industries Garanties: 4.1% share of voice, depth 65
- DuraClim: 3.7% share of voice, depth 64

## Frequently asked questions

### Does AI recommend Directions in Montréal, QC?

Directions is recommended by 1 of the three assistants and ranks #2 for share of voice among Montréal, QC HVAC businesses, at 6.5% share of voice.

### Can AI answer what Directions charges?

Its depth score is 65/100, weakest on differentiation.

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Rankings reflect the output of third-party AI assistants (ChatGPT, Gemini, and Google AI Mode) on the dates measured. They are an observed, sourced measurement of how those assistants describe and rank each business, not an endorsement, certification, or rating by Courtyard. AI output changes over time and may be incomplete or inaccurate. Business names and descriptions are taken from the AI responses themselves.

Measured across ChatGPT, Gemini, and Google AI Mode. Snapshot captured Fri Oct 16, 2026. An index by Courtyard.
