# How AI sees Directions: Med spas in Austin, TX

AI Visibility Index. Med spas in Austin, TX. Week of Friday, October 16, 2026.

AI recommends Directions #1 in Austin, TX Med spas (1 of the three assistants name it, at 6.0% share of voice), but understands it only #8. Its weakest link is pricing.

## At a glance

- Visibility rank: #1 in Austin, TX Med spas
- Share of voice: 6.0%
- Depth score: 41/100 (weakest on pricing)

## Summary

- Across the questions Austin, TX customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by pricing: on the consultation fee, the assistants quoted $30 to $75, so a customer comparing prices gets a fabricated figure.

## How each assistant sees Directions

- ChatGPT: Not named. mentions this business
- Gemini: Not named. mentions it but often returns no sources
- Google AI Mode: Recommends. Named in 41 of 48 prompts · names and recommends this business

### Customer questions it was named in

- What are the best med spas in Austin, TX?
- Recommend a good medical spa in Austin, TX for Botox and filler.
- I just moved to Austin, TX and need a new med spa. Where should I go?
- What's the top-rated aesthetics clinic or med spa near Austin, TX?

## Depth: the buyer's journey with AI

Directions is recommended #1, but AI understands it only #8. The gap is pricing, the one question AI can't answer for a buyer.

### Offerings & services: Partial

Customer asks: "What does Directions do?"

> There is no specific medical spa or clinic chain named "Directions." It is very likely that "Directions" was a label or button next to a business listing you were viewing. However, if you are looking at a comprehensive…

AI's answers here are uneven across the assistants.

### Availability & booking: Good

"Can I book Directions this week? Are they taking new customers?"

> I checked for Botox appointments at Directions in Austin, TX, but I couldn't confirm a current appointment time for that specific business. The available search results didn't provide a verifiable booking schedule for…

AI describes availability but can't confirm a bookable time, so the customer still has to call.

### Pricing: Fabricated

"What does Directions charge for a treatment?"

> I searched for “Directions” in the Santa Barbara area, but I couldn’t confirm a business by that exact name with a published price list. I don’t want to give you the wrong prices. If you meant a local med spa, here’s…

Asked about the consultation fee, the assistants quoted anywhere from $30 to $75. A customer comparing prices gets a number AI made up.

### Fit & qualification: Good

"Can Directions handle what I need?"

> I searched for “Directions” in Austin, TX, but the results I found did not clearly identify a medical spa or treatment clinic by that exact name. I don’t want to attribute a nurse’s or physician’s credentials to the…

Answerable for the common cases a customer asks about.

### What makes them different: Partial

"Why choose Directions over the others?"

> I searched for Directions in Austin, TX and its Botox and dermal filler results galleries, but I couldn’t verify a specific clinic by that exact name or find a confirmed official page showing its patient results. So, I…

AI's answers here are uneven across the assistants.

Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.

## Others in Austin, TX Med spas

- Viva Day Spa \+ Med Spa: 4.9% share of voice, depth 67
- Refine Aesthetics: 4.1% share of voice, depth 49
- Westlake Dermatology & Cosmetic Surgery: 2.9% share of voice, depth 61
- Wild and Beautiful Natural Aesthetics: 2.9% share of voice, depth 66

## Frequently asked questions

### Does AI recommend Directions in Austin, TX?

Directions is recommended by 1 of the three assistants and ranks #1 for share of voice among Austin, TX Med spas businesses, at 6.0% share of voice.

### Can AI answer what Directions charges?

Its depth score is 41/100, weakest on pricing. On the consultation fee, the assistants quoted $30 to $75, so a customer comparing them gets a fabricated figure.

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Rankings reflect the output of third-party AI assistants (ChatGPT, Gemini, and Google AI Mode) on the dates measured. They are an observed, sourced measurement of how those assistants describe and rank each business, not an endorsement, certification, or rating by Courtyard. AI output changes over time and may be incomplete or inaccurate. Business names and descriptions are taken from the AI responses themselves.

Measured across ChatGPT, Gemini, and Google AI Mode. Snapshot captured Fri Oct 16, 2026. An index by Courtyard.
