# How AI sees Directions: Med spas in Chicago, IL AI Visibility Index. Med spas in Chicago, IL. Week of Friday, October 16, 2026. AI recommends Directions #2 in Chicago, IL Med spas (1 of the three assistants name it, at 5.0% share of voice), but understands it only #8. Its weakest link is differentiation. ## At a glance - Visibility rank: #2 in Chicago, IL Med spas - Share of voice: 5.0% - Depth score: 54/100 (weakest on differentiation) ## Summary - Across the questions Chicago, IL customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice. - ChatGPT, Gemini and Google AI Mode consistently name it. - Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim. ## How each assistant sees Directions - ChatGPT: Recommends. Named in 1 of 48 prompts · mentions this business - Gemini: Recommends. Named in 1 of 48 prompts · mentions it but often returns no sources - Google AI Mode: Recommends. Named in 36 of 48 prompts · names and recommends this business ### Customer questions it was named in - Which med spas in Chicago, IL have availability this week for a consultation? - Which med spas in Chicago, IL offer memberships, packages, or financing? - What are the best med spas in Chicago, IL? - Recommend a good medical spa in Chicago, IL for Botox and filler. ## Depth: the buyer's journey with AI Directions is recommended #2, but AI understands it only #8. The gap is differentiation, the one question AI can't answer for a buyer. ### Offerings & services: Good Customer asks: "What does Directions do?" > If you are referring to behavioral health care networks or programs associated with the name New Directions (such as New Directions Behavioral Health / Lucet) operating or partnered within the Chicago area, they… Answerable for the common cases a customer asks about. ### Availability & booking: Good "Can I book Directions this week? Are they taking new customers?" > I checked for Botox appointment availability in Chicago for this week, October 16–18, 2026. I couldn't verify a live appointment schedule for a business specifically named Directions. I don't want to give you an… Answerable for the common cases a customer asks about. ### Pricing: Weak "What does Directions charge for a treatment?" > I searched for “Directions” in the Cape Coral, Florida area, but I couldn’t verify a business with that exact name or find its official price list. I did find a local med spa with published pricing, in case that’s the… AI's answers here are uneven across the assistants. ### Fit & qualification: Partial "Can Directions handle what I need?" > I searched for Directions in Chicago, Illinois, focusing on its treatment providers and whether the business publicly identifies a licensed nurse injector or medical doctor. I wasn’t able to verify a reliable, official… AI's answers here are uneven across the assistants. ### What makes them different: Empty "Why choose Directions over the others?" > If you are looking at specific mapping, location, or transit "directions" pages for aesthetic practices or medical spas in Chicago, IL (such as pages detailing how to get to a clinic via the CTA or local neighborhoods),… Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on. Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness. ## Others in Chicago, IL Med spas - SpaDerma: 8.5% share of voice, depth 59 - River North: 4.2% share of voice - The Confidence Bar: 3.1% share of voice - Pure Medical Spa: 2.2% share of voice, depth 64 ## Frequently asked questions ### Does AI recommend Directions in Chicago, IL? Directions is recommended by 1 of the three assistants and ranks #2 for share of voice among Chicago, IL Med spas businesses, at 5.0% share of voice. ### Can AI answer what Directions charges? Its depth score is 54/100, weakest on differentiation. --- Rankings reflect the output of third-party AI assistants (ChatGPT, Gemini, and Google AI Mode) on the dates measured. They are an observed, sourced measurement of how those assistants describe and rank each business, not an endorsement, certification, or rating by Courtyard. AI output changes over time and may be incomplete or inaccurate. Business names and descriptions are taken from the AI responses themselves. Measured across ChatGPT, Gemini, and Google AI Mode. Snapshot captured Fri Oct 16, 2026. An index by Courtyard.