D
Directions
#1
Visibility rank in Austin, TX Dentists
5.3%
Share of voice
42
Depth score · how well AI can help a buyer · ▲ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Austin, TX Dentists leader
Directions · 5.3%Directions (leader) · 5.3%
AI recommends Directions #1 in Austin, TX Dentists (1 of the three assistants name it, at 5.3% share of voice), but understands it only #5. Its weakest link is pricing.
Summary
- Across the questions Austin, TX customers ask AI about Dentists, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the new-patient exam & cleaning, the assistants quoted $99 to $350, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Recommends
Named in 1 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 38 of 48 prompts · names and recommends this business
Customer questions it was named in
- I just moved to Austin, TX and need a new dentist. Who should I go to?
- What are the pros and cons of the leading dentists in Austin, TX?
- Who are the best dentists in Austin, TX?
- Recommend a good family dentist in Austin, TX.
Depth: the buyer's journey with AI
Directions is recommended #1, but AI understands it only #5. The gap is pricing, the one question AI can't answer for a buyer.
partialOfferings
partialAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesPartial
Customer asks: "What does Directions do?"
“It looks like there isn't a specific dental practice in Austin, TX called "Directions in Dentistry" or "Directions Dental." You might be thinking of North Austin Dentistry (located at North Austin Dentistry), which…”
AI's answers here are uneven across the assistants.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“There is no record or listing of a dental practice or clinic named " Directions" in Austin, TX. It is possible you may be thinking of a different clinic name, or it might be a slight typo. If you are experiencing a…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a visit?"
“Standard out-of-pocket costs at Directions Counseling & Coaching average roughly $160 per session for individual therapy, though pricing varies depending on the specific tier of provider and sliding-scale availability.…”
Asked about the new-patient exam & cleaning, the assistants quoted anywhere from $99 to $350. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“I looked into this, and I couldn't verify that a dental practice named “Directions” in Austin, TX, offers sedation dentistry. The search results didn't clearly identify a dental office by that exact name, so I also…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“Choosing a dentist in Austin comes down to more than just convenience or a good-looking website. You want someone who listens, recommends the right treatment, respects your budget, and helps you feel comfortable in the…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.