D
Directions
#2
Visibility rank in Calgary, AB Dentists · ▼ 1 this week
5.3%
Share of voice
68
Depth score · how well AI can help a buyer · ▲ 6 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Calgary, AB Dentists leader
Directions · 5.3%Dental at the Met (leader) · 5.8%
AI recommends Directions #2 in Calgary, AB Dentists (1 of the three assistants name it, at 5.3% share of voice), and understands it well enough to carry a customer toward a booking, scoring 68 on depth.
Summary
- Across the questions Calgary, AB customers ask AI about Dentists, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 3 of 48 prompts · mentions this business
Gemini
Recommends
Named in 1 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 40 of 48 prompts · names and recommends this business
Customer questions it was named in
- What's the top-rated dental practice near Calgary, AB?
- I have a bad toothache. Who's an emergency dentist in Calgary, AB that can see me today?
- My crown fell out and it hurts. Which dentist in Calgary, AB can fit me in urgently?
- How do the top-rated dental practices in Calgary, AB compare on reviews and patient experience?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
partialPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“District Family Dental is located in Calgary, AB, offering comprehensive family dental services in a welcoming environment. Comprehensive general and family dentistry treatments Preventive care and routine dental…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“There is no dental clinic named "Directions" in Calgary, AB. It is possible you are looking for mapping or driving directions to a specific dental office, or perhaps the name of the clinic was misremembered or…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingPartial
"What does Directions charge for a visit?"
“For Healthy Directions (a holistic counselling and psychotherapy practice in Calgary, AB), common treatment rates and policy structures are outlined below: Healthy Directions: Book OnlineHealthy Directions Midpark…”
AI's answers here are uneven across the assistants.
Fit & qualificationGood
"Can Directions handle what I need?"
“It appears there is no prominent or registered dental clinic in Calgary, AB operating under the specific name " Directions" (you may be thinking of a clinic offering direct insurance billing or looking up driving…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Directions over the others?"
“Choosing a dentist in Calgary comes down to more than just getting a cleaning. You want a practice that fits your dental needs, makes you feel comfortable, explains costs clearly, and earns your trust. Directions may be…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.