P
Planet Dental
#15
Visibility rank in Calgary, AB Dentists · ▼ 7 this week
1.1%
Share of voice
38
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 9 weeks · vs the Calgary, AB Dentists leader
Planet Dental · 1.1%Dental at the Met (leader) · 4.8%
AI recommends Planet Dental #15 in Calgary, AB Dentists (1 of the four assistants name it, at 1.1% share of voice), and understands it well enough to carry a customer toward a booking, scoring 38 on depth.
Summary
- Across the questions Calgary, AB customers ask AI about Dentists, Planet Dental is recommended by 1 of 4 assistants and ranks #15 by share of voice.
- ChatGPT consistently name it. Gemini, Perplexity and Google AI Mode do not surface it.
- Its depth score is held back by pricing: on the new-patient exam & cleaning, the assistants quoted $59.9 to $170, so a customer comparing prices gets a fabricated figure.
How each assistant sees Planet Dental
ChatGPT
Recommends
Named in 8 of 48 prompts · names and recommends this business
Gemini
Not named
mentions this business
Perplexity
Not named
mentions this business
Google AI Mode
Not named
mentions this business
Customer questions it was named in
- What's the top-rated dental practice near Calgary, AB?
- Who does emergency dental work on evenings or weekends in Calgary, AB?
- How do the top-rated dental practices in Calgary, AB compare on reviews and patient experience?
- Who's better for a nervous patient in Calgary, AB — a big dental group or a small private practice?
Depth: the buyer's journey with AI
Where AI can carry a Planet Dental customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
weakAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Planet Dental do?"
“Planet Dental (located in East Hills, Calgary) offers a comprehensive range of general, cosmetic, family, and emergency dental services. Their booking options and clinical care cover: Planet Dental, Calgary: website,…”
Answerable for the common cases a customer asks about.
Availability & bookingWeak
"Can I book Planet Dental this week? Are they taking new customers?"
“At Planet Dental (formerly Galaxy Dental) in Calgary, AB, appointment availability and emergency policies function as follows: Online Booking - MaxAssist 1\. New-Patient Appointments & Wait Times Wait Times: Specific…”
The assistants contradict each other on whether they're taking new customers, so the answer depends on which AI the customer asked.
PricingFabricated
"What does Planet Dental charge for a visit?"
“Planet Family Dental (and similarly named practice groups) does not publish a universal, fixed public price list or fee schedule for common treatments like fillings, crowns, or root canals on their website. Because…”
Asked about the new-patient exam & cleaning, the assistants quoted anywhere from $59.9 to $170. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Planet Dental handle what I need?"
“Planet Dental Yes, Planet Dental in Calgary appears to be a strong option if you're nervous about dental treatment. - Sedation is offered: Their published information lists IV sedation, oral (pill) sedation, and nitrous…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Planet Dental over the others?"
“Planet Dental If you’re comparing Planet Dental with other Calgary dentists, there are several compelling reasons it stands out, but I’d frame them as advantages to verify for your specific needs , rather than assuming…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Planet Dental on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.