C
Chicago Style Smiles
#2
Visibility rank in Chicago, IL Dentists · ▲ 3 this week
4.4%
Share of voice
46
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 9 weeks · vs the Chicago, IL Dentists leader
Chicago Style Smiles · 4.4%Chicago Loop Dentistry (leader) · 5.9%
AI recommends Chicago Style Smiles #2 in Chicago, IL Dentists (3 of the four assistants name it, at 4.4% share of voice), but understands it only #7. Its weakest link is pricing.
Summary
- Across the questions Chicago, IL customers ask AI about Dentists, Chicago Style Smiles is recommended by 3 of 4 assistants and ranks #2 by share of voice.
- ChatGPT, Perplexity and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by pricing: on the new-patient exam & cleaning, the assistants quoted $75 to $200, so a customer comparing prices gets a fabricated figure.
How each assistant sees Chicago Style Smiles
ChatGPT
Recommends
Named in 18 of 48 prompts · names and recommends this business
Gemini
Not named
mentions this business
Perplexity
Recommends
Named in 5 of 48 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 9 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best dentists in Chicago, IL?
- I just moved to Chicago, IL and need a new dentist. Who should I go to?
- What's the top-rated dental practice near Chicago, IL?
- Which dentist in Chicago, IL is the most gentle and highly recommended?
Depth: the buyer's journey with AI
Chicago Style Smiles is recommended #2, but AI understands it only #7. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Chicago Style Smiles do?"
“Chicago Style Smiles Chicago Style Smiles in downtown Chicago offers a broad range of general, cosmetic, restorative, and emergency dental services . Their office is at 30 N. Michigan Ave., Suite 1506 . Dental Services…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Chicago Style Smiles this week? Are they taking new customers?"
“Chicago Style Smiles Yes. Chicago Style Smiles does accept new patients . Their official FAQ specifically says they welcome new patients. Frequently Asked Questions | Chicago Style Smiles How to book - Call:…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Chicago Style Smiles charge for a visit?"
“I checked Chicago Style Smiles’ published information, and I could not find a public fee schedule with exact dollar prices for common treatments (such as cleanings, fillings, crowns, Invisalign, implants, or whitening).…”
Asked about the new-patient exam & cleaning, the assistants quoted anywhere from $75 to $200. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Chicago Style Smiles handle what I need?"
“Chicago Style Smiles Yes. Chicago Style Smiles does offer sedation options for patients who are nervous or anxious about dental care. Their website specifically discusses sedation dentistry as part of their approach for…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Chicago Style Smiles over the others?"
“Chicago Style Smiles If you’re comparing dentists in Chicago, Chicago Style Smiles stands out for a combination of personalized care, advanced services, and a strong patient experience. Some reasons patients may choose…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.