D
Directions
#2
Visibility rank in Austin, TX Gyms · ▲ 3 this week
4.9%
Share of voice
70
Depth score · how well AI can help a buyer · ▲ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Austin, TX Gyms leader
Directions · 4.9%Big Tex Gym (leader) · 5.7%
AI recommends Directions #2 in Austin, TX Gyms (1 of the three assistants name it, at 4.9% share of voice), and understands it well enough to carry a customer toward a booking, scoring 70 on depth.
Summary
- Across the questions Austin, TX customers ask AI about Gyms, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 2 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 39 of 48 prompts · names and recommends this business
Customer questions it was named in
- Which gyms in Austin, TX have the best reviews and are clean and well-maintained?
- Which gym in Austin, TX is best for CrossFit or group strength classes?
- What are the best gyms in Austin, TX?
- Recommend a good gym or fitness studio in Austin, TX.
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
goodPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“I searched for “Directions” in Austin, TX, but couldn’t confidently identify a fitness business by that exact name. I did find several Austin gyms that offer equipment, classes, and personal training, so I want to make…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“It looks like you might mean a specific studio or organization whose name or schedule includes "Directions," or you could be looking for the directions page or class schedule for a specific local studio in Austin, TX…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a membership?"
“At Fitness Directions , pricing depends on whether you are purchasing class packs, memberships, or personal training/Pilates sessions. PRICING - Fitness Directions Class Packs & Drop-Ins 5-Class Pack: $130 (expires in 2…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“A beginner who wants to lose weight and get stronger should look for a fitness program that combines progressive strength training, coaching, and sustainable nutrition habits. The key is finding a place that meets you…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Directions over the others?"
“It appears there might be a misunderstanding or a typo in the gym's name, as there is no prominent or widely recognized fitness facility named "Directions" operating in Austin, TX. You might be thinking of a similarly…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.