E
Equinox Austin
#4
Visibility rank in Austin, TX Gyms · ▲ 3 this week
4.0%
Share of voice
71
Depth score · how well AI can help a buyer · ▼ 1 in depth rank this week
Share of voice over time
Weekly, last 9 weeks · vs the Austin, TX Gyms leader
Equinox Austin · 4.0%Castle Hill Fitness (leader) · 7.6%
AI recommends Equinox Austin #4 in Austin, TX Gyms (4 of the four assistants name it, at 4.0% share of voice), and understands it well enough to carry a customer toward a booking, scoring 71 on depth.
Summary
- Across the questions Austin, TX customers ask AI about Gyms, Equinox Austin is recommended by 4 of 4 assistants and ranks #4 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by differentiation: asked why choose Equinox Austin, AI falls back on boilerplate any competitor could claim.
How each assistant sees Equinox Austin
ChatGPT
Recommends
Named in 7 of 48 prompts · names and recommends this business
Gemini
Recommends
Named in 15 of 48 prompts · names and recommends this business
Perplexity
Recommends
Named in 5 of 48 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 11 of 48 prompts · names and recommends this business
Customer questions it was named in
- I just moved to Austin, TX and need a new gym. Which one should I join?
- Which gyms in Austin, TX let me start with a free trial this week?
- Which gym in Austin, TX is the best overall?
- How do the top gyms in Austin, TX compare on equipment, classes, and price?
Depth: the buyer's journey with AI
Where AI can carry a Equinox Austin customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
strongOfferings
goodAvailability
goodPricing
goodFit
partialDifferentiation
Offerings & servicesStrong
Customer asks: "What does Equinox Austin do?"
“Equinox Austin (located at 1007 South Congress Avenue) features a dynamic, rotating weekly roster of signature group fitness classes spanning cycling, high-intensity interval training (HIIT), boxing, athletic…”
All four assistants answer this accurately for Equinox Austin.
Availability & bookingGood
"Can I book Equinox Austin this week? Are they taking new customers?"
“No, Equinox Austin (located at Equinox Austin on South Congress) does not offer traditional day passes or casual single-visit drop-in options for non-members. As an ultra-luxury, members-only club, you cannot simply…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Equinox Austin charge for a membership?"
“Equinox operates primarily on a monthly membership model rather than selling traditional multi-class "class packs." 1\. Class Packs / Drop-Ins No Class Packs Sold Separately: Equinox does not typically sell standard…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Equinox Austin handle what I need?"
“Equinox Austin I found a fairly good picture of the Equinox Austin instructional staff, but there’s an important limitation: Equinox does not currently publish a complete Austin staff directory with each person’s…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Equinox Austin over the others?"
“Equinox Austin\, Life Time\, Castle Hill Fitness If you’re comparing Equinox Austin with other Austin gyms, the strongest case for Equinox is not simply better equipment, it’s the combination of premium training,…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.