D
Directions
#3
Visibility rank in Calgary, AB Gyms · ▼ 1 this week
4.4%
Share of voice
40
Depth score · how well AI can help a buyer · ▼ 5 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Calgary, AB Gyms leader
Directions · 4.4%GYMVMT Fitness Club (leader) · 4.6%
AI recommends Directions #3 in Calgary, AB Gyms (1 of the three assistants name it, at 4.4% share of voice), but understands it only #7. Its weakest link is pricing.
Summary
- Across the questions Calgary, AB customers ask AI about Gyms, Directions is recommended by 1 of 4 assistants and ranks #3 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $7 to $30, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Recommends
Named in 3 of 48 prompts · mentions this business
Gemini
Recommends
Named in 2 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 37 of 48 prompts · names and recommends this business
Customer questions it was named in
- Which gyms in Calgary, AB are known for great trainers and a welcoming atmosphere?
- Where can I find a good 24-hour gym in Calgary, AB?
- What are the best gyms in Calgary, AB?
- What are the pros and cons of the most popular gyms in Calgary, AB?
Depth: the buyer's journey with AI
Directions is recommended #3, but AI understands it only #7. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
partialAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“Assuming you are referring to A-Direction Pilates (located at 103 - 2120 Kensington Road NW, Calgary), they operate on an ongoing 4–8 week registered program schedule alongside specialized drop-ins/private formats.…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“Yes, I found what appears to be the Calgary studio you're looking for: Adirection Pilates in Kensington, at 103, 2120 Kensington Road NW. Its official booking page offers drop-in Pilates classes, while ongoing classes…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a membership?"
“At Fitness Directions in Falmouth, pricing varies depending on whether you are purchasing class packs for fitness classes or booking private/semi-private personal training and Pilates sessions. Class Packages & Drop-Ins…”
Asked about the monthly membership, the assistants quoted anywhere from $7 to $30. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“There is no prominent organization, fitness facility, training institution, or consulting group known under the specific name "Directions" in Calgary, AB. Because of this, specific instructor names, certifications, and…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“Choosing a gym in Calgary comes down to more than equipment and membership fees. The best choice is one that fits your goals, your schedule, your budget, and the kind of environment that keeps you coming back. If you're…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.