D
Directions
#1
Visibility rank in Denver, CO Gyms · ▲ 1 this week
7.4%
Share of voice
69
Depth score · how well AI can help a buyer · ▲ 2 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Denver, CO Gyms leader
Directions · 7.4%Directions (leader) · 7.4%
AI recommends Directions #1 in Denver, CO Gyms (1 of the three assistants name it, at 7.4% share of voice), and understands it well enough to carry a customer toward a booking, scoring 69 on depth.
Summary
- Across the questions Denver, CO customers ask AI about Gyms, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 3 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 41 of 48 prompts · names and recommends this business
Customer questions it was named in
- Where's the best yoga or pilates studio in Denver, CO?
- Which gym in Denver, CO is best for CrossFit or group strength classes?
- What are the best gyms in Denver, CO?
- Recommend a good gym or fitness studio in Denver, CO.
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
partialAvailability
goodPricing
strongFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“The name “Directions” in Denver, Colorado is a little ambiguous in the available listings. I found a Denver fitness business called Compass Fitness that uses the phrase “Find Your Direction,” and it offers gym…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“To get more features, update your settings There is no verified business or organization named "Directions" offering public classes in Denver, CO. It appears "Directions" might be a typo, a misunderstanding of a…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a membership?"
“Fitness Directions charges the following rates for class packages, memberships, and private training sessions: PRICING | Fitness Directions Class Packages & Drop-Ins 5-Class Pack : $130 10-Class Pack : $250 Single…”
Answerable for the common cases a customer asks about.
Fit & qualificationStrong
"Can Directions handle what I need?"
“There is no publicly available or specific roster detailing individual trainers, instructors, their personal certifications, or specialized focus areas for a dedicated local facility or team named Directions in Denver,…”
All three assistants answer this accurately for Directions.
What makes them differentPartial
"Why choose Directions over the others?"
“It looks like there might be a slight mix-up in the name, as there isn't a well-known major fitness facility or gym chain explicitly called "Directions" operating in the Denver area. You might be thinking of one of a…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.