F
Forj LA
#28
Visibility rank in Los Angeles, CA Gyms · ▼ 11 this week
0.7%
Share of voice
43
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 3 weeks · vs the Los Angeles, CA Gyms leader
Forj LA · 0.7%JOHN REED Downtown LA (leader) · 5.4%
AI recommends Forj LA #28 in Los Angeles, CA Gyms (1 of the four assistants name it, at 0.7% share of voice), and understands it well enough to carry a customer toward a booking, scoring 43 on depth.
Summary
- Across the questions Los Angeles, CA customers ask AI about Gyms, Forj LA is recommended by 1 of 4 assistants and ranks #28 by share of voice.
- Google AI Mode consistently name it. ChatGPT, Gemini and Perplexity do not surface it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $150 to $300, so a customer comparing prices gets a fabricated figure.
How each assistant sees Forj LA
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions this business
Perplexity
Not named
mentions this business
Google AI Mode
Recommends
Named in 24 of 72 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Los Angeles, CA?
- Recommend a good gym or fitness studio in Los Angeles, CA.
- What's the top-rated gym or fitness center near Los Angeles, CA?
- Which gyms in Los Angeles, CA let me start with a free trial this week?
Depth: the buyer's journey with AI
Where AI can carry a Forj LA customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Forj LA do?"
“Forj LA (also known as Forj Fitness) in Downtown Los Angeles (Boyle Heights) is a specialized boxing and martial arts training facility located at 333 N Mission Rd, focused on offering high-performance training for all…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Forj LA this week? Are they taking new customers?"
“To join Forj LA, a high-energy boxing, MMA, Muay Thai, and Jiu-Jitsu gym located in Downtown Los Angeles, you will follow a structured onboarding process. How to Join Forj LA 1\. Book a Free Trial Class Forj LA strongly…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Forj LA charge for a membership?"
“Forj LA (Forj Fitness) in Los Angeles (Boyle Heights/DTLA area) offers training in Boxing, MMA, Jiu-Jitsu, and Muay Thai, with a "Try Your First Class Free" option available. While they do not explicitly list their…”
Asked about the monthly membership, the assistants quoted anywhere from $150 to $300. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Forj LA handle what I need?"
“Yes, Forj LA in Downtown Los Angeles is actually an excellent fit for a beginner looking to lose weight and build strength, provided you enjoy (or are open to) a martial arts-focused approach to fitness. While it is a…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Forj LA over the others?"
“If you are looking to train in Los Angeles, you have plenty of standard commercial gyms and specialized combat gyms to choose from. However, Forj LA (located in Downtown LA just off the 101 freeway on Mission Rd) stands…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Forj LA on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.