B
Big-Box Gyms
#15
Visibility rank in Montréal, QC Gyms · ▼ 9 this week
1.3%
Share of voice
46
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 13 weeks · vs the Montréal, QC Gyms leader
Big-Box Gyms · 1.3%Anytime Fitness Peel (leader) · 11.5%
AI recommends Big-Box Gyms #15 in Montréal, QC Gyms (1 of the three assistants name it, at 1.3% share of voice), and understands it well enough to carry a customer toward a booking, scoring 46 on depth.
Summary
- Across the questions Montréal, QC customers ask AI about Gyms, Big-Box Gyms is recommended by 1 of 4 assistants and ranks #15 by share of voice.
- Gemini and Google AI Mode consistently name it. ChatGPT does not surface it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $41 to $250, so a customer comparing prices gets a fabricated figure.
How each assistant sees Big-Box Gyms
ChatGPT
Not named
mentions this business
Gemini
Recommends
Named in 5 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 4 of 48 prompts · names and recommends this business
Customer questions it was named in
- I want to start working out this week in Montréal, QC. Which gym can I join today?
- In Montréal, QC, is a big-box gym or a boutique fitness studio the better choice?
- Who's a trustworthy gym in Montréal, QC that won't lock me into a pushy contract?
- Which gyms in Montréal, QC are known for great trainers and a welcoming atmosphere?
Depth: the buyer's journey with AI
Where AI can carry a Big-Box Gyms customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
partialOfferings
goodAvailability
fabricatedPricing
partialFit
partialDifferentiation
Offerings & servicesPartial
Customer asks: "What does Big-Box Gyms do?"
“Big-box gyms in Montréal, QC Big-box gyms in Montréal generally offer a combination of extensive cardio and strength equipment, group fitness classes, and optional personal training. Depending on the club and membership…”
AI's answers here are uneven across the assistants.
Availability & bookingGood
"Can I book Big-Box Gyms this week? Are they taking new customers?"
“Yes, I can help you find group fitness classes at big-box gyms in Montréal for this week, October 16–22, 2026, and direct you to the gyms’ booking systems to reserve a spot. One important distinction: I can look up…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Big-Box Gyms charge for a membership?"
“When looking at big-box gyms (commercial fitness chains like LA Fitness, Lifetime, GoodLife Fitness, Gold's Gym, or 24 Hour Fitness), pricing for personal training and classes varies heavily based on your location, the…”
Asked about the monthly membership, the assistants quoted anywhere from $41 to $250. A customer comparing prices gets a number AI made up.
Fit & qualificationPartial
"Can Big-Box Gyms handle what I need?"
“Personal trainers and fitness instructors at big-box gyms in Montréal If you're comparing large gym chains in Montréal, the most useful distinction is between trainers whose individual qualifications are publicly…”
AI's answers here are uneven across the assistants.
What makes them differentPartial
"Why choose Big-Box Gyms over the others?"
“Why choose a big-box gym in Montréal? A big-box gym can be a great choice if you want lots of equipment, flexible workout options, and good value for your membership without paying for a boutique fitness studio or…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.