AI Visibility Index · Updated weekly

Gyms · Toronto, ON

Across the 24 questions Toronto, ON customers ask AI about Gyms, Anytime Fitness is named most. 4 of 4 assistants recommend it, for a 7.4% share of voice, the week of Friday, July 17, 2026.

Measured across
4
AI assistants measured
24
real customer prompts per market
682
businesses ranked in Toronto, ON Gyms
Weekly
fresh, tracked over time
Leaderboard

Who AI recommends in Toronto, ON Gyms

Who the major AI assistants recommend, and how well they understand each business, across 24 customer prompts, week of Friday, July 17, 2026.

Rank
Business
Share of voice
Depth
7-day
1
7.4%
43
–
2
6.6%
35
▲ 5
3
3.3%
36
–
4
3.3%
40
▼ 2
5
Fit4Less
4 of 4
2.6%
37
–
6
2.2%
43
▼ 2
7
2.2%
–
NEW
8
Equinox
4 of 4
2.0%
47
▼ 2
9
1.6%
47
▲ 1
10
Expand
1 of 4
1.4%
–
NEW
11
1.2%
–
NEW
12
1.0%
41
–
13
1.0%
–
NEW
14
1.0%
–
▲ 1
15
0.9%
–
NEW
16
0.9%
–
▲ 2
17
0.8%
–
NEW
18
0.8%
–
NEW
19
0.8%
–
▼ 5
20
0.7%
–
NEW
21
0.7%
–
NEW
22
0.7%
–
NEW
23
0.7%
–
▼ 2
24
0.6%
–
▼ 7
25
0.5%
–
▼ 12

Share of voice is how often and how prominently AI names a business across every prompt and assistant. Depth is how well AI can help a customer actually decide and book. Fit Factory Downtown ranks #2 for visibility but 10th on depth.

Depth leaderboard

Which businesses AI understands best

Getting named is step one. Depth measures whether AI can take a customer from that name to a booking: offerings, availability, pricing, fit, differentiation. It's ranked separately from visibility, because a business AI recommends but can't explain still loses the job.

Rank
Business
OfferAvailPriceFitDiff
Depth
1
AVANT Yorkville
Weak point: Pricing · ▲ 3
47
2
Equinox
Weak point: Pricing · ▲ 7
47
3
Anytime Fitness
Weak point: Pricing · ▲ 5
43
4
Fit Squad Training Gym
Weak point: Pricing · ▲ 3
43
5
Toronto Athletic Club
Weak point: Pricing · new to depth
41
6
Altea Active
Weak point: Pricing · ▲ 4
40
7
Fortis Fitness
Weak point: Pricing · ▼ 2
37
8
Fit4Less
Recommended #5 · understood #8 · ▲ 3
37
9
Sweat and Tonic
Recommended #3 · understood #9 · ▼ 8
36
10
Fit Factory Downtown
Recommended #2 · understood #10 · ▼ 8
35

Recommended ≠ understood. Fit Factory Downtown ranks #2 for visibility but #10 on depth. AI's weakest link for it is pricing. High visibility with low depth is the riskiest combination for a business: customers arrive, then get the wrong expectations.

What AI says

Questions AI answers about Gyms in Toronto, ON

Which gym does AI recommend most in Toronto, ON?
Anytime Fitness, named by 4 of the four assistants, for a 7.4% share of voice across the 24 prompts. Next are Fit Factory Downtown and Sweat and Tonic.
Which gym in Toronto, ON does AI understand best?
AVANT Yorkville scores highest on depth (47/100): assistants can accurately describe what it offers and help a customer toward a booking.
Which gyms in Toronto, ON is AI getting wrong?
Fit Factory Downtown ranks #2 by visibility but only #10 on depth. AI's weakest link for it is pricing. Customers who arrive through AI may get the wrong expectations.
Methodology

How the index is measured

What we ask

24 real customer prompts per market, like "best HVAC in Denver" or "who can fix my AC today," put to each assistant three times, every week. We never name a business; we watch which ones AI names.

How we rank

Share of voice weighs how often and how prominently a business is recommended across every prompt and assistant, on a trailing average, so one odd answer doesn't swing the board. Rank comes from what the AI actually says, not its local-pack widget.

What depth means

For the leaders we run a buyer's decision journey (offerings, availability, pricing, fit, differentiation) and grade how well AI can carry a customer to a booking. It measures AI's output, not our opinion of the business.