E
Equinox
#7
Visibility rank in Vancouver, BC Gyms · ▼ 3 this week
2.5%
Share of voice
48
Depth score · how well AI can help a buyer · ▲ 3 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the Vancouver, BC Gyms leader
Equinox · 2.5%Evolve Strength Post (leader) · 7.5%
AI recommends Equinox #7 in Vancouver, BC Gyms (4 of the four assistants name it, at 2.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 48 on depth.
Summary
- Across the questions Vancouver, BC customers ask AI about Gyms, Equinox is recommended by 4 of 4 assistants and ranks #7 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $220 to $518, so a customer comparing prices gets a fabricated figure.
How each assistant sees Equinox
ChatGPT
Recommends
Named in 14 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 28 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 48 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 37 of 72 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Vancouver, BC?
- I just moved to Vancouver, BC and need a new gym. Which one should I join?
- I'm visiting Vancouver, BC for a few days and need a gym. Where offers a short-term pass?
- Which gym in Vancouver, BC is the best overall?
Depth: the buyer's journey with AI
Where AI can carry a Equinox customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
partialAvailability
fabricatedPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Equinox do?"
“Equinox on West Georgia Street in Vancouver, BC, is a luxury fitness club offering a high-end, all-in-one experience including, extensive fitness equipment, a variety of signature group classes, and personalized,…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Equinox this week? Are they taking new customers?"
“How to Join Equinox Joining Equinox is a straightforward process that can be completed either digitally or in person: 1. Online via the Website: You can visit the Equinox Join Page. From there, you select your preferred…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Equinox charge for a membership?"
“Equinox generally offers personal training sessions at a premium rate, often requiring the purchase of packages, while most group fitness classes are included with a monthly membership. Personal Training Cost (2026…”
Asked about the monthly membership, the assistants quoted anywhere from $220 to $518. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Equinox handle what I need?"
“Yes, Equinox on West Georgia Street in Vancouver is an excellent fit for a beginner focused on losing weight and building strength, provided the high membership cost (starting around $255–$290+ per month) fits your…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Equinox over the others?"
“Equinox on West Georgia Street in Vancouver is positioned as a luxury "fitness sanctuary" that prioritizes a high-end experience, superior cleanliness, and a wide variety of specialized, included group fitness classes…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.