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McCullough Heating, Air Conditioning & Plumbing
#6
Visibility rank in Austin, TX HVAC · ▲ 1 this week
3.1%
Share of voice
48
Depth score · how well AI can help a buyer · ▼ 4 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the Austin, TX HVAC leader
McCullough Heating, Air Conditioning & Plumbing · 3.1%ABC Home & Commercial Services (leader) · 6.4%
AI recommends McCullough Heating, Air Conditioning & Plumbing #6 in Austin, TX HVAC (4 of the four assistants name it, at 3.1% share of voice), but understands it only #10. Its weakest link is pricing.
Summary
- Across the questions Austin, TX customers ask AI about HVAC, McCullough Heating, Air Conditioning & Plumbing is recommended by 4 of 4 assistants and ranks #6 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the service call, the assistants quoted $39 to $100, so a customer comparing prices gets a fabricated figure.
How each assistant sees McCullough Heating, Air Conditioning & Plumbing
ChatGPT
Recommends
Named in 28 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 37 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 5 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 39 of 72 prompts · names and recommends this business
Customer questions it was named in
- I just moved to Austin, TX and need an HVAC company. Who should I call?
- My AC stopped working and it's hot. Who can fix it today in Austin, TX?
- My heat is out in Austin, TX and it's freezing. Who does same-day HVAC repair?
- Which HVAC company in Austin, TX is the most reliable and honest?
Depth: the buyer's journey with AI
McCullough Heating, Air Conditioning & Plumbing is recommended #6, but AI understands it only #10. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does McCullough Heating, Air Conditioning & Plumbing do?"
“Yes, McCullough Heating, Air Conditioning & Plumbing handles both heating and air conditioning services, including repair, installation, and maintenance for residential customers in the Austin, TX area. They are a…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book McCullough Heating, Air Conditioning & Plumbing this week? Are they taking new customers?"
“3.9 McCullough Heating, Air Conditioning & Plumbing Expand []( Use two fingers to move the map Hold Ctrl to zoom © Mapbox Terms© OpenStreetMap McCullough Heating, Air Conditioning & Plumbing 3.9![Yelp]( conditioning…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does McCullough Heating, Air Conditioning & Plumbing charge for a service call?"
“Searching the web I don’t have live access to the latest financing terms or current rebates from McCullough Heating & Air Conditioning right now. To get you the most accurate answer, I can outline how to verify…”
Asked about the service call, the assistants quoted anywhere from $39 to $100. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can McCullough Heating, Air Conditioning & Plumbing handle what I need?"
“Yes, McCullough Heating, Air Conditioning & Plumbing in Austin, TX, specializes in full system replacements, including both the furnace and central AC. They are a Carrier Factory Authorized Dealer and a Mitsubishi…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose McCullough Heating, Air Conditioning & Plumbing over the others?"
“Searching the web Short answer: McCullough Heating & Air Conditioning stands out in Austin for being a long‑established, locally owned family business with a strong emphasis on honesty, upfront pricing, and community…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.