D
Directions
#2
Visibility rank in Chicago, IL HVAC
6.3%
Share of voice
67
Depth score · how well AI can help a buyer · ▼ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Chicago, IL HVAC leader
Directions · 6.3%All Temp Heating and Air Conditioning (leader) · 10.4%
AI recommends Directions #2 in Chicago, IL HVAC (1 of the three assistants name it, at 6.3% share of voice), and understands it well enough to carry a customer toward a booking, scoring 67 on depth.
Summary
- Across the questions Chicago, IL customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by availability: AI can describe Directions but can't confirm a bookable time, so the customer still has to call.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions this business
Google AI Mode
Recommends
Named in 40 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Chicago, IL?
- Recommend a good heating and cooling company in Chicago, IL.
- I just moved to Chicago, IL and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Chicago, IL?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
partialAvailability
partialPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“I couldn’t verify a Chicago HVAC company named “Directions” from the available business listings/search results, so I don’t want to incorrectly attribute brands to them. If you meant a specific company called Directions…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“I couldn’t verify a current official listing for Directions in Chicago, IL that confirms same-day AC or furnace repair or publishes a specific emergency arrival time. I wouldn’t want to promise you a response time that…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingPartial
"What does Directions charge for a service call?"
“I looked for current financing, payment-plan, rebate, and special-offer information for HVAC companies in Chicago. One important detail: I couldn't verify a company specifically named “Directions” in Chicago, IL, so I…”
AI's answers here are uneven across the assistants.
Fit & qualificationGood
"Can Directions handle what I need?"
“There is no prominent or verified Chicago-area HVAC contractor operating under the specific name " Directions" (or "All Directions Heating and Cooling") that specializes in full furnace and central AC system…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Directions over the others?"
“I searched for warranty and satisfaction-guarantee information for a business called Directions in Chicago, Illinois, but I couldn’t find a reliable source that clearly identifies the company and spells out its labor…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.