D
Directions
#2
Visibility rank in Los Angeles, CA HVAC
7.3%
Share of voice
71
Depth score · how well AI can help a buyer · ▲ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Los Angeles, CA HVAC leader
Directions · 7.3%Brody Pennell Heating & Air Conditioning (leader) · 9.2%
AI recommends Directions #2 in Los Angeles, CA HVAC (1 of the three assistants name it, at 7.3% share of voice), and understands it well enough to carry a customer toward a booking, scoring 71 on depth.
Summary
- Across the questions Los Angeles, CA customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by fit: AI's answers here are the weakest of the five buyer questions.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Not named
mentions this business
Google AI Mode
Recommends
Named in 44 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Los Angeles, CA?
- Recommend a good heating and cooling company in Los Angeles, CA.
- I just moved to Los Angeles, CA and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Los Angeles, CA?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
goodPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“It looks like there might be a typo or a missing word in the name of the company you are looking for ("Directions"). "Directions" typically refers to navigation or map routes rather than a specific HVAC contractor name…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“It appears there is no recognized HVAC contractor or company named "Directions" operating in Los Angeles, CA. If you are looking for local HVAC companies in the Los Angeles area that do offer same-day emergency repairs…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a service call?"
“I found a problem: I couldn’t verify a Los Angeles HVAC company named “Directions” from current search results, so I don’t want to attribute financing or specials to the wrong contractor. What I can confirm for Los…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“It looks like there might be a typo or a missing specific business name in your question (as "Directions" may refer to mapping instructions or a specific local company name that isn't widely recognized as an HVAC…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Directions over the others?"
“It appears there is no widely recognized or specific Los Angeles HVAC company operating under the exact name "Directions." It's possible you meant a similarly named contractor (like Direct Heating and Air Conditioning…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.