D
Directions
#2
Visibility rank in Montréal, QC HVAC
6.5%
Share of voice
65
Depth score · how well AI can help a buyer · ▲ 2 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Montréal, QC HVAC leader
Directions · 6.5%Celsius Refrigeration (leader) · 6.6%
AI recommends Directions #2 in Montréal, QC HVAC (1 of the three assistants name it, at 6.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 65 on depth.
Summary
- Across the questions Montréal, QC customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 34 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Montréal, QC?
- Recommend a good heating and cooling company in Montréal, QC.
- I just moved to Montréal, QC and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Montréal, QC?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
goodPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“If you are referring to Climatisation Directe (a prominent heating, ventilation, and air conditioning contractor serving the greater Montreal and South Shore area), they provide multi-brand installation, repair, and…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“It looks like there might be a slight typo or misunderstanding with the name "Directions", there is no prominent HVAC or emergency repair company in Montreal operating under that specific name. However, if you are…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a service call?"
“It looks like there might be a slight mix-up or ambiguity with the name "Directions" in Montréal, there is no major, widely recognized HVAC contractor operating under that exact name in the area. However, you are likely…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“It looks like "Directions" might be a typo, shorthand, or a translation misunderstanding for a specific local business name, mapping feature, or directory, rather than a known HVAC contractor in Montréal. If you are…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Directions over the others?"
“If you're considering Directions for HVAC work in Montréal, QC, the strongest reason to choose them should be the combination of reliable workmanship, a system suited to Québec's climate, transparent pricing, and…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.