D
Directions
#2
Visibility rank in New York, NY HVAC · ▼ 1 this week
6.6%
Share of voice
72
Depth score · how well AI can help a buyer · ▼ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the New York, NY HVAC leader
Directions · 6.6%American Air Cooling & Heating (leader) · 10.2%
AI recommends Directions #2 in New York, NY HVAC (1 of the three assistants name it, at 6.6% share of voice), and understands it well enough to carry a customer toward a booking, scoring 72 on depth.
Summary
- Across the questions New York, NY customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions this business
Google AI Mode
Recommends
Named in 39 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in New York, NY?
- Recommend a good heating and cooling company in New York, NY.
- I just moved to New York, NY and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near New York, NY?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
goodPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“I searched for “Directions” in New York, NY , but I couldn’t identify an HVAC company by that exact name with confidence. I found several NYC HVAC companies offering services such as: - Heating and air conditioning…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“Yes, Directions Physical Therapy & Acupuncture located at 57 W 57th Street (Suite 603), New York, NY is active and available for bookings. Book Appointment - Directions Physical Therapy & Acupuncture New Patients: They…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a service call?"
“It looks like there might be a slight typo or misunderstanding in the company name, as "Directions" is not recognized as a standard heating and cooling contractor operating in New York, NY (phrases like "get directions"…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“I couldn’t verify that Directions in New York, NY handles full furnace and central AC system replacements. The search results didn’t identify a matching HVAC contractor under that exact business name. I did find a New…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Directions over the others?"
“I searched for Directions in New York, NY, and its publicly listed labor warranties, workmanship guarantees, and satisfaction policies. I couldn't verify a published warranty or satisfaction guarantee specifically for a…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.