D
Directions
#4
Visibility rank in Vancouver, BC HVAC · ▲ 2 this week
5.9%
Share of voice
75
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 13 weeks · vs the Vancouver, BC HVAC leader
Directions · 5.9%Vanheat Services (leader) · 14.5%
AI recommends Directions #4 in Vancouver, BC HVAC (1 of the three assistants name it, at 5.9% share of voice), and understands it well enough to carry a customer toward a booking, scoring 75 on depth.
Summary
- Across the questions Vancouver, BC customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #4 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by availability: AI can describe Directions but can't confirm a bookable time, so the customer still has to call.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 39 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Vancouver, BC?
- Recommend a good heating and cooling company in Vancouver, BC.
- I just moved to Vancouver, BC and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Vancouver, BC?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
partialAvailability
goodPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“I’m not finding a Vancouver HVAC company clearly identified online as “Directions” under that exact name, so I don’t want to attribute brands to the wrong contractor. If you mean a specific company called Directions…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“It appears there is no well-known heating or cooling contractor in Vancouver, BC operating under the name "Directions." However, if you are looking for local HVAC companies in the Greater Vancouver area that offer…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a service call?"
“I checked current web listings, but I couldn’t verify a Vancouver HVAC company called “Directions” or find a current official page from them confirming financing, payment plans, or promotions. The searches are returning…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“If you mean a company called Directions in Vancouver, I’m not finding reliable evidence that they advertise full furnace and central-AC replacement as a service. The search results I found don’t clearly identify a…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Directions over the others?"
“Nation Furnace Heating \& Air Conditioning HVAC Ltd\.\, Kirkstone Heating and Cooling If by Directions you mean a specific HVAC company in Vancouver, I’d want to verify its exact business profile first. My search didn’t…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.