D
Directions
#2
Visibility rank in Calgary, AB Med spas
5.5%
Share of voice
43
Depth score · how well AI can help a buyer
Share of voice over time
Weekly, last 13 weeks · vs the Calgary, AB Med spas leader
Directions · 5.5%PHI Medical Aesthetics (leader) · 7.5%
AI recommends Directions #2 in Calgary, AB Med spas (1 of the three assistants name it, at 5.5% share of voice), but understands it only #7. Its weakest link is pricing.
Summary
- Across the questions Calgary, AB customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by pricing: on the filler (per syringe), the assistants quoted $350 to $900, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 42 of 48 prompts · names and recommends this business
Customer questions it was named in
- I just moved to Calgary, AB and need a new med spa. Where should I go?
- What are the best med spas in Calgary, AB?
- Recommend a good medical spa in Calgary, AB for Botox and filler.
- What's the top-rated aesthetics clinic or med spa near Calgary, AB?
Depth: the buyer's journey with AI
Directions is recommended #2, but AI understands it only #7. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“There is no prominent med-spa, clinic, or aesthetic business named Directions that is known for offering injectables (Botox and filler), laser treatments, facials, and body treatments. It is possible you are thinking of…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“I found a Calgary counselling practice called Healthy Directions, but I couldn’t confirm whether that’s the specific “Directions” you mean or verify that it is currently accepting new clients. If you mean Healthy…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a treatment?"
“I searched for “Directions” in the Vaughan area, but I couldn’t verify a current price list for a clinic by that exact name. I don’t want to give you incorrect prices or a consultation fee. For comparison, here are some…”
Asked about the filler (per syringe), the assistants quoted anywhere from $350 to $900. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“I looked for publicly available information about Directions in Calgary, Alberta, specifically who performs its treatments and whether a licensed nurse injector or medical doctor is part of the team. The important…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“No, a standard map or location directions page for a Calgary medical spa or plastic surgery clinic does not typically feature comprehensive before-and-after case studies or patient photo galleries. Instead, those…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.