AI Visibility Index · Updated weekly

Med spas · Chicago, IL

Across the 24 questions Chicago, IL customers ask AI about Med spas, SpaDerma is named most. 4 of 4 assistants recommend it, for a 6.8% share of voice, the week of Friday, July 17, 2026.

Measured across
4
AI assistants measured
24
real customer prompts per market
559
businesses ranked in Chicago, IL Med spas
Weekly
fresh, tracked over time
Leaderboard

Who AI recommends in Chicago, IL Med spas

Who the major AI assistants recommend, and how well they understand each business, across 24 customer prompts, week of Friday, July 17, 2026.

Rank
Business
Share of voice
Depth
7-day
1
SpaDerma
4 of 4
6.8%
42
–
2
5.1%
–
NEW
3
4.7%
50
▲ 6
4
3.9%
51
–
5
3.8%
71
▼ 3
6
3.1%
–
NEW
7
2.9%
–
NEW
8
2.0%
–
▲ 8
9
1.7%
–
NEW
10
1.6%
–
▲ 4
11
1.6%
–
NEW
12
1.5%
49
▼ 4
13
1.4%
71
▼ 2
14
1.4%
–
NEW
15
1.3%
45
▼ 12
16
1.3%
–
▼ 3
17
1.0%
–
NEW
18
1.0%
–
NEW
19
0.9%
–
NEW
20
0.8%
–
NEW
21
0.8%
–
NEW
22
0.8%
–
▲ 1
23
0.7%
–
NEW
24
0.7%
–
–
25
0.7%
–
NEW

Share of voice is how often and how prominently AI names a business across every prompt and assistant. Depth is how well AI can help a customer actually decide and book. SpaDerma ranks #1 for visibility but 8th on depth.

Depth leaderboard

Which businesses AI understands best

Getting named is step one. Depth measures whether AI can take a customer from that name to a booking: offerings, availability, pricing, fit, differentiation. It's ranked separately from visibility, because a business AI recommends but can't explain still loses the job.

Rank
Business
OfferAvailPriceFitDiff
Depth
1
Ethos MedSpa Chicago
Weak point: Differentiation · ▲ 9
71
2
Skin Pharm
Strong across the board · ▲ 7
71
3
Pure Medical Spa
Weak point: Pricing · ▲ 5
51
4
Old Town Med Spa
Weak point: Pricing · ▲ 3
50
5
Beautify CHI Medspa
Weak point: Availability · new to depth
50
6
Northwestern Med Spa River North
Weak point: Pricing · new to depth
49
7
Better Med Spa & Wellness
Weak point: Pricing · ▼ 5
45
8
SpaDerma
Recommended #1 · understood #8 · ▼ 7
42

Recommended ≠ understood. SpaDerma ranks #1 for visibility but #8 on depth. AI's weakest link for it is pricing. High visibility with low depth is the riskiest combination for a business: customers arrive, then get the wrong expectations.

What AI says

Questions AI answers about Med spas in Chicago, IL

Which med spa does AI recommend most in Chicago, IL?
SpaDerma, named by 4 of the four assistants, for a 6.8% share of voice across the 24 prompts. Next are Luxura Med Spa and Old Town Med Spa.
Which med spa in Chicago, IL does AI understand best?
Ethos MedSpa Chicago scores highest on depth (71/100): assistants can accurately describe what it offers and help a customer toward a booking.
Which med spas in Chicago, IL is AI getting wrong?
SpaDerma ranks #1 by visibility but only #8 on depth. AI's weakest link for it is pricing. Customers who arrive through AI may get the wrong expectations.
Methodology

How the index is measured

What we ask

24 real customer prompts per market, like "best HVAC in Denver" or "who can fix my AC today," put to each assistant three times, every week. We never name a business; we watch which ones AI names.

How we rank

Share of voice weighs how often and how prominently a business is recommended across every prompt and assistant, on a trailing average, so one odd answer doesn't swing the board. Rank comes from what the AI actually says, not its local-pack widget.

What depth means

For the leaders we run a buyer's decision journey (offerings, availability, pricing, fit, differentiation) and grade how well AI can carry a customer to a booking. It measures AI's output, not our opinion of the business.