D
Directions
#2
Visibility rank in Dallas, TX Med spas
6.0%
Share of voice
41
Depth score · how well AI can help a buyer
Share of voice over time
Weekly, last 13 weeks · vs the Dallas, TX Med spas leader
Directions · 6.0%Sanjiva Medical Spa (leader) · 9.3%
AI recommends Directions #2 in Dallas, TX Med spas (1 of the three assistants name it, at 6.0% share of voice), but understands it only #7. Its weakest link is pricing.
Summary
- Across the questions Dallas, TX customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by pricing: on the Botox (per unit), the assistants quoted $10 to $18, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 38 of 48 prompts · names and recommends this business
Customer questions it was named in
- I just moved to Dallas, TX and need a new med spa. Where should I go?
- What are the best med spas in Dallas, TX?
- Recommend a good medical spa in Dallas, TX for Botox and filler.
- What's the top-rated aesthetics clinic or med spa near Dallas, TX?
Depth: the buyer's journey with AI
Directions is recommended #2, but AI understands it only #7. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“There is no specific medical spa or clinic chain named "Directions." It is very likely that "Directions" was a label or button next to a business listing you were viewing. However, if you are looking at a comprehensive…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“It looks like "Directions" may not be the name of a specific medical spa or clinic in Dallas, TX, or it might be a typo for a local provider or a request for driving directions to a specific practice. To help you get…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a treatment?"
“It looks like there might be a typo or a slight mix-up in the name, as "Directions" is not a recognized medical spa or clinic name in Dallas, TX. However, if you are looking for typical or average medical spa pricing…”
Asked about the Botox (per unit), the assistants quoted anywhere from $10 to $18. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“I looked for publicly available information about Directions in Dallas, TX, specifically whether its treatments are performed by a licensed nurse injector or physician and what credentials those providers hold. One…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Directions over the others?"
“I couldn’t verify that Directions in Dallas, TX publicly displays before-and-after photos, patient results, or Botox and filler case studies on its website. I did find other Dallas-area aesthetic practices that publish…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.