D
Directions
#2
Visibility rank in Los Angeles, CA Med spas
5.5%
Share of voice
45
Depth score · how well AI can help a buyer · ▲ 2 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Los Angeles, CA Med spas leader
Directions · 5.5%Cienega Medical (leader) · 7.6%
AI recommends Directions #2 in Los Angeles, CA Med spas (1 of the three assistants name it, at 5.5% share of voice), but understands it only #6. Its weakest link is pricing.
Summary
- Across the questions Los Angeles, CA customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by pricing: on the filler (per syringe), the assistants quoted $330 to $1200, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 42 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best med spas in Los Angeles, CA?
- Recommend a good medical spa in Los Angeles, CA for Botox and filler.
- I just moved to Los Angeles, CA and need a new med spa. Where should I go?
- What's the top-rated aesthetics clinic or med spa near Los Angeles, CA?
Depth: the buyer's journey with AI
Directions is recommended #2, but AI understands it only #6. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“If you are referring to New Directions for Veterans (NDVets), a major organization in the Los Angeles area providing comprehensive recovery and support programs, they offer a wide array of specialized treatments and…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“There is no known business or clinic named "Directions" offering Botox in Los Angeles, CA , and real-time appointment availability for such a facility cannot be verified. If you meant a specific med spa, clinic, or…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a treatment?"
“It looks like there might be a typo or misunderstanding in the name of the clinic, as "Directions" is not widely recognized as a med spa or aesthetic clinic in Los Angeles, CA. (Often, "directions" refers to driving…”
Asked about the filler (per syringe), the assistants quoted anywhere from $330 to $1200. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“I’m not finding a Los Angeles aesthetics practice clearly identified simply as “Directions.” The search results are turning up unrelated businesses and other LA aesthetic practices. If you mean a specific clinic called…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“It appears there might be a slight misunderstanding or mix-up with the name. "Directions" is not a known medical spa, plastic surgery clinic, or aesthetic practice in Los Angeles offering treatments like Botox and…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.