D
Directions
#4
Visibility rank in New York, NY Med spas · ▼ 1 this week
4.7%
Share of voice
54
Depth score · how well AI can help a buyer · ▲ 3 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the New York, NY Med spas leader
Directions · 4.7%UnionDerm (leader) · 6.7%
AI recommends Directions #4 in New York, NY Med spas (1 of the three assistants name it, at 4.7% share of voice), and understands it well enough to carry a customer toward a booking, scoring 54 on depth.
Summary
- Across the questions New York, NY customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #4 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the Botox (per unit), the assistants quoted $11 to $22, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Recommends
Named in 1 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 33 of 48 prompts · names and recommends this business
Customer questions it was named in
- Where's the most affordable laser hair removal in New York, NY?
- What are the best med spas in New York, NY?
- Recommend a good medical spa in New York, NY for Botox and filler.
- I just moved to New York, NY and need a new med spa. Where should I go?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
strongFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“Directions Physical Therapy and Acupuncture combines traditional physical therapy with holistic healing and acupuncture to provide comprehensive, personalized care. Myofascial Release: A hands-on manual therapy…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“Depending on which specific practice or business named Directions (or a closely related name) you are referring to in the New York area, the procedures for new clients and consultations vary: Directions Physical Therapy…”
Answerable for the common cases a customer asks about.
PricingFabricated
"What does Directions charge for a treatment?"
“I searched for Directions in the Huntsville, Alabama area, but I couldn’t find a verified price list for the specific business offering laser hair removal and facials under that name. So I can’t confirm their exact…”
Asked about the Botox (per unit), the assistants quoted anywhere from $11 to $22. A customer comparing prices gets a number AI made up.
Fit & qualificationStrong
"Can Directions handle what I need?"
“I searched for information about Directions in New York, NY, specifically to determine who performs its treatments and whether a licensed nurse injector or medical doctor is part of the team. The key distinction is…”
All three assistants answer this accurately for Directions.
What makes them differentPartial
"Why choose Directions over the others?"
“It looks like there might be a slight typo or misunderstanding in the name of the practice you are referring to, as there isn't a widely recognized cosmetic clinic or provider in New York, NY named "Directions" .…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.