D
Directions
#1
Visibility rank in Toronto, ON Med spas
5.9%
Share of voice
33
Depth score · how well AI can help a buyer · ▼ 3 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Toronto, ON Med spas leader
Directions · 5.9%Directions (leader) · 5.9%
AI recommends Directions #1 in Toronto, ON Med spas (1 of the three assistants name it, at 5.9% share of voice), but understands it only #8. Its weakest link is pricing.
Summary
- Across the questions Toronto, ON customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by pricing: on the Botox (per unit), the assistants quoted $10 to $17, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 39 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best med spas in Toronto, ON?
- Recommend a good medical spa in Toronto, ON for Botox and filler.
- I just moved to Toronto, ON and need a new med spa. Where should I go?
- What's the top-rated aesthetics clinic or med spa near Toronto, ON?
Depth: the buyer's journey with AI
Directions is recommended #1, but AI understands it only #8. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
weakAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“The name Directions in Toronto, ON appears to refer to Directions Assessment and Consultation Services (Directions1), a practice that provides psychological assessments and consultation for children, students, families,…”
Answerable for the common cases a customer asks about.
Availability & bookingWeak
"Can I book Directions this week? Are they taking new customers?"
“I found a Toronto practice called Directions Assessment And Consultation Services, which provides psychological assessment and consultation services. However, I couldn't confirm from the available information whether it…”
The assistants contradict each other on whether they're taking new customers, so the answer depends on which AI the customer asked.
PricingFabricated
"What does Directions charge for a treatment?"
“I looked for “Directions” in the Niagara area, but I couldn’t confirm a clinic by that exact name or find its current price list. I don’t want to give you the wrong prices. If you mean a laser and skincare clinic in the…”
Asked about the Botox (per unit), the assistants quoted anywhere from $10 to $17. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“I looked for publicly available information about Directions in Toronto, Ontario, specifically to identify who performs the treatments and whether a licensed nurse injector or medical doctor is involved. I couldn't find…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“It looks like you might be asking about driving directions, location details, or maps for aesthetic clinics in Toronto that offer treatments like Botox and dermal fillers, or you may be referring to a specific clinic…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.