F
Formula Fig Summerhill
#22
Visibility rank in Toronto, ON Med spas · ▼ 5 this week
0.9%
Share of voice
46
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 3 weeks · vs the Toronto, ON Med spas leader
Formula Fig Summerhill · 0.9%Starlight Med Spa (leader) · 3.5%
AI recommends Formula Fig Summerhill #22 in Toronto, ON Med spas (1 of the four assistants name it, at 0.9% share of voice), and understands it well enough to carry a customer toward a booking, scoring 46 on depth.
Summary
- Across the questions Toronto, ON customers ask AI about Med spas, Formula Fig Summerhill is recommended by 1 of 4 assistants and ranks #22 by share of voice.
- ChatGPT consistently name it. Gemini, Perplexity and Google AI Mode do not surface it.
- Its depth score is held back by pricing: on the consultation fee, the assistants quoted $150 to $550, so a customer comparing prices gets a fabricated figure.
How each assistant sees Formula Fig Summerhill
ChatGPT
Recommends
Named in 6 of 72 prompts · names and recommends this business
Gemini
Not named
mentions this business
Perplexity
Not named
mentions this business
Google AI Mode
Not named
mentions this business
Customer questions it was named in
- I have an event this weekend in Toronto, ON. Where can I get Botox or a facial on short notice?
- I want to look my best for a wedding in Toronto, ON soon. Who can fit me in for a treatment quickly?
- Which med spas in Toronto, ON offer memberships, packages, or financing?
Depth: the buyer's journey with AI
Where AI can carry a Formula Fig Summerhill customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Formula Fig Summerhill do?"
“Formula Fig in Summerhill (located at 1238 Yonge St, Toronto) offers a curated, high-tech menu of skincare and medical aesthetic treatments designed to deliver maximum results with little to no downtime. Formula Fig -…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Formula Fig Summerhill this week? Are they taking new customers?"
“Based on the current 2026 operating hours and booking patterns at Formula Fig Summerhill, you can generally book appointments for Stingers (Botox) online for this week, particularly during their less busy times. Here is…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Formula Fig Summerhill charge for a treatment?"
“Based on Formula Fig's current published pricing for the Summerhill location: Laser hair removal: Formula Fig does not currently list laser hair removal as one of its services . Their treatment menu includes high-tech…”
Asked about the consultation fee, the assistants quoted anywhere from $150 to $550. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Formula Fig Summerhill handle what I need?"
“Treatments at Formula Fig Summerhill in Toronto, ON, are performed by a specialized medical team referred to as "Fig Doctors" and "Skin Educators". The injectables, including neuromodulators (Stingers) and dermal…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Formula Fig Summerhill over the others?"
“Formula Fig Summerhill stands out in Toronto as a high-tech, efficiency-driven med spa designed for quick, results-oriented treatments in a stylish, accessible, and welcoming setting. Key reasons to choose this location…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.