D
Directions
#1
Visibility rank in Vancouver, BC Med spas
7.3%
Share of voice
31
Depth score · how well AI can help a buyer
Share of voice over time
Weekly, last 13 weeks · vs the Vancouver, BC Med spas leader
Directions · 7.3%Directions (leader) · 7.3%
AI recommends Directions #1 in Vancouver, BC Med spas (1 of the three assistants name it, at 7.3% share of voice), but understands it only #7. Its weakest link is pricing.
Summary
- Across the questions Vancouver, BC customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by pricing: on the filler (per syringe), the assistants quoted $350 to $950, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 41 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best med spas in Vancouver, BC?
- Recommend a good medical spa in Vancouver, BC for Botox and filler.
- I just moved to Vancouver, BC and need a new med spa. Where should I go?
- What's the top-rated aesthetics clinic or med spa near Vancouver, BC?
Depth: the buyer's journey with AI
Directions is recommended #1, but AI understands it only #7. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
weakAvailability
fabricatedPricing
partialFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“Directions Youth Services (a division of Family Services of Greater Vancouver) operates as a low-barrier resource hub rather than a traditional medical treatment or clinical rehab facility. They support vulnerable,…”
Answerable for the common cases a customer asks about.
Availability & bookingWeak
"Can I book Directions this week? Are they taking new customers?"
“I found a Vancouver organization called Directions Youth Services, located at 1138 Burrard Street, Vancouver, BC. It provides low-barrier support for young people, including connections to health care, counselling, and…”
The assistants contradict each other on whether they're taking new customers, so the answer depends on which AI the customer asked.
PricingFabricated
"What does Directions charge for a treatment?"
“Are you referring to Directions in Sydney, Nova Scotia, or a different business named Directions? I searched for its pricing but couldn’t find a verified price list for laser hair removal, facials, or consultation fees.…”
Asked about the filler (per syringe), the assistants quoted anywhere from $350 to $950. A customer comparing prices gets a number AI made up.
Fit & qualificationPartial
"Can Directions handle what I need?"
“Based on the context of healthcare and community resources in Vancouver, BC, Directions Youth Services (operated by Family Services of Greater Vancouver) provides crisis, housing, drop-in, and addiction/detox support…”
AI's answers here are uneven across the assistants.
What makes them differentEmpty
"Why choose Directions over the others?"
“It looks like there might be a slight typo or misunderstanding regarding the name of the clinic. There is no major medical aesthetics or cosmetic clinic in Vancouver, BC widely known or operating under the exact name…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.