D
Directions
#2
Visibility rank in Calgary, AB Restaurants
5.0%
Share of voice
62
Depth score · how well AI can help a buyer · ▲ 2 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Calgary, AB Restaurants leader
Directions · 5.0%Ten Foot Henry (leader) · 8.8%
AI recommends Directions #2 in Calgary, AB Restaurants (1 of the three assistants name it, at 5.0% share of voice), and understands it well enough to carry a customer toward a booking, scoring 62 on depth.
Summary
- Across the questions Calgary, AB customers ask AI about Restaurants, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 39 of 48 prompts · names and recommends this business
Customer questions it was named in
- Which good restaurants in Calgary, AB are open right now and taking walk-ins?
- What are the best restaurants in Calgary, AB?
- Recommend a great place to eat in Calgary, AB.
- I just moved to Calgary, AB. What restaurants should I try?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
partialPricing
strongFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“I couldn’t confidently identify a Calgary restaurant named Directions from the available listings. The search results didn’t turn up a verified menu for a restaurant by that exact name. One possible point of confusion…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“I can help you check, but I currently don’t support searching Directions’ reservation availability directly. Your reservation details are: | Detail | Request | | --- | --- | | Restaurant | Directions | | Location |…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingPartial
"What does Directions charge for a meal?"
“I couldn’t find reliable, current menu pricing for a Calgary restaurant called Directions, so I can’t confirm its exact average price per person. For comparison, typical Calgary restaurant prices are: - Casual dining:…”
AI's answers here are uneven across the assistants.
Fit & qualificationStrong
"Can Directions handle what I need?"
“There is no verified restaurant, venue, or business named "Directions" operating in Calgary, AB. It is possible you are looking for a specific restaurant by a different name, or meant a general navigation/location query…”
All three assistants answer this accurately for Directions.
What makes them differentEmpty
"Why choose Directions over the others?"
“It looks like there might be a slight mix-up with the name. There is no widely known or prominent restaurant named "Directions" operating in Calgary, AB. When people search for "directions" in relation to Calgary food…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.