D
Directions
#3
Visibility rank in Los Angeles, CA Gyms · ▼ 1 this week
5.1%
Share of voice
73
Depth score · how well AI can help a buyer · ▲ 3 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Los Angeles, CA Gyms leader
Directions · 5.1%The Lab Athletic Club (leader) · 6.8%
AI recommends Directions #3 in Los Angeles, CA Gyms (1 of the three assistants name it, at 5.1% share of voice), and understands it well enough to carry a customer toward a booking, scoring 73 on depth.
Summary
- Across the questions Los Angeles, CA customers ask AI about Gyms, Directions is recommended by 1 of 4 assistants and ranks #3 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 6 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 34 of 48 prompts · names and recommends this business
Customer questions it was named in
- Where can I get a day pass or drop-in class in Los Angeles, CA right now?
- Which gyms in Los Angeles, CA have the best reviews and are clean and well-maintained?
- What gym in Los Angeles, CA has the best reputation and isn't overcrowded?
- Where's the best yoga or pilates studio in Los Angeles, CA?
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
goodPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“I searched for “Directions” in Los Angeles, CA, but couldn’t confidently identify a fitness business by that exact name. I did find gyms in LA that offer equipment, classes, and personal training. For example, HYBRID…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“I couldn’t verify a gym or fitness studio named Directions in Los Angeles, CA that publicly lists a free trial, day pass, or drop-in option. I did find several Los Angeles fitness facilities that offer ways to try them…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a membership?"
“At Fitness Directions , pricing varies depending on whether you are purchasing individual classes, class packages, or personal/Pilates training sessions. PRICING - Fitness Directions Class Packs & Drop-Ins (Live &…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“BravaFit is a wellness and fitness studio located in Los Angeles (at 11110 Ohio Ave, Suite 108) known for its focus on Reformer Pilates, yoga, sound baths, and holistic movement. While specific formal certificate names…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“It looks like there isn't a recognized major gym chain or prominent fitness facility named " Directions" in Los Angeles, CA (you might be referring to a hyper-local private training studio, or perhaps asking for literal…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.