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The Lab Athletic Club
#2
Visibility rank in Los Angeles, CA Gyms · ▲ 2 this week
4.5%
Share of voice
52
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 9 weeks · vs the Los Angeles, CA Gyms leader
The Lab Athletic Club · 4.5%Equinox (leader) · 7.1%
AI recommends The Lab Athletic Club #2 in Los Angeles, CA Gyms (3 of the four assistants name it, at 4.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 52 on depth.
Summary
- Across the questions Los Angeles, CA customers ask AI about Gyms, The Lab Athletic Club is recommended by 3 of 4 assistants and ranks #2 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it. Perplexity does not surface it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $150 to $400, so a customer comparing prices gets a fabricated figure.
How each assistant sees The Lab Athletic Club
ChatGPT
Recommends
Named in 12 of 48 prompts · names and recommends this business
Gemini
Recommends
Named in 2 of 48 prompts · names and recommends this business
Perplexity
Not named
mentions this business
Google AI Mode
Recommends
Named in 14 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Los Angeles, CA?
- I just moved to Los Angeles, CA and need a new gym. Which one should I join?
- I want to start working out this week in Los Angeles, CA. Which gym can I join today?
- Which gym in Los Angeles, CA is the best overall?
Depth: the buyer's journey with AI
Where AI can carry a The Lab Athletic Club customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
strongAvailability
fabricatedPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does The Lab Athletic Club do?"
“The Lab Athletic Club (located at 8305 Sunset Blvd in West Hollywood/Los Angeles) primarily operates as a high-end, 24/7 boutique training facility focused on personalized coaching, advanced equipment (such as Keiser…”
Answerable for the common cases a customer asks about.
Availability & bookingStrong
"Can I book The Lab Athletic Club this week? Are they taking new customers?"
“The Lab Athletic Club offers a free trial option alongside paid short-term passes for non-members: memberships - The Lab Athletic Club Free Trial: They offer a 7-Day Trial Membership , which is exclusively available to…”
All four assistants answer this accurately for The Lab Athletic Club.
PricingFabricated
"What does The Lab Athletic Club charge for a membership?"
“Membership pricing and structures for The Lab Athletic Club are as follows: Month-to-Month Premium Membership: $400 per month (no initiation fee and no cancellation fee, though a 30-day notice is required to cancel).…”
Asked about the monthly membership, the assistants quoted anywhere from $150 to $400. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can The Lab Athletic Club handle what I need?"
“The trainers, instructors, and specialists at The Lab Athletic Club in Los Angeles, CA, along with their reported backgrounds, certifications, and specialties, include: Trainer / Instructor| Certifications| Specialties…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose The Lab Athletic Club over the others?"
“The Lab Athletic Club If you’re comparing The Lab Athletic Club with typical Los Angeles gyms, its biggest advantage is that it’s less like a conventional gym and more like a private performance club . Why The Lab…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.