D
Directions
#4
Visibility rank in New York, NY Gyms · ▼ 3 this week
3.8%
Share of voice
62
Depth score · how well AI can help a buyer · ▲ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the New York, NY Gyms leader
Directions · 3.8%Solace New York (leader) · 5.4%
AI recommends Directions #4 in New York, NY Gyms (1 of the three assistants name it, at 3.8% share of voice), and understands it well enough to carry a customer toward a booking, scoring 62 on depth.
Summary
- Across the questions New York, NY customers ask AI about Gyms, Directions is recommended by 1 of 4 assistants and ranks #4 by share of voice.
- ChatGPT and Google AI Mode consistently name it. Gemini does not surface it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 2 of 48 prompts · mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 32 of 48 prompts · names and recommends this business
Customer questions it was named in
- I'm visiting New York, NY for a few days and need a gym. Where offers a short-term pass?
- Which gyms in New York, NY are known for great trainers and a welcoming atmosphere?
- What are the best gyms in New York, NY?
- Recommend a good gym or fitness studio in New York, NY.
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
partialOfferings
partialAvailability
goodPricing
goodFit
emptyDifferentiation
Offerings & servicesPartial
Customer asks: "What does Directions do?"
“I found a New York City organization called Different Directions, located at 339 West 47th Street, Manhattan. Its 2026–2027 program includes academic, arts, science, writing, music, and theater classes for children and…”
AI's answers here are uneven across the assistants.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“Depending on which business or organization named "Directions" you are referring to in New York, options vary. Here are the details for the local entities matching that name: Artistic New Directions (ANDtheatre Co)…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a membership?"
“At Fitness Directions , pricing depends on whether you are purchasing individual sessions, class packages, or personal training/Pilates bundles. PRICING - Fitness Directions Class Packages & Drop-Ins 5-Class Pack: $130…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“If you mean Directions Physical Therapy & Acupuncture at 57 W 57th St. in Manhattan, the clinic’s current team page lists the following practitioners. Directions Therapy Physical therapists - Keiko Yanai, PT, DPT, LAc,…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Directions over the others?"
“It looks like there might be a slight misunderstanding or a typo in the name, as there is no prominent, widely recognized gym chain or facility called "Directions" in New York, NY. When people look for gym options in…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.