E
Equinox
#7
Visibility rank in New York, NY Gyms · ▼ 2 this week
3.2%
Share of voice
49
Depth score · how well AI can help a buyer · ▼ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the New York, NY Gyms leader
Equinox · 3.2%Solace New York (leader) · 5.4%
AI recommends Equinox #7 in New York, NY Gyms (1 of the three assistants name it, at 3.2% share of voice), and understands it well enough to carry a customer toward a booking, scoring 49 on depth.
Summary
- Across the questions New York, NY customers ask AI about Gyms, Equinox is recommended by 1 of 4 assistants and ranks #7 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $215 to $650, so a customer comparing prices gets a fabricated figure.
How each assistant sees Equinox
ChatGPT
Recommends
Named in 7 of 48 prompts · mentions this business
Gemini
Recommends
Named in 18 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 18 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in New York, NY?
- I just moved to New York, NY and need a new gym. Which one should I join?
- Which gym in New York, NY is the best overall?
- How do the top gyms in New York, NY compare on equipment, classes, and price?
Depth: the buyer's journey with AI
Where AI can carry a Equinox customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Equinox do?"
“Equinox clubs across New York, NY deliver a luxury, high-performance fitness experience spanning expansive physical spaces, expert coaching, and immersive group programming. Equinox Fitness Club - It's Not Fitness. It's…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Equinox this week? Are they taking new customers?"
“Equinox does not offer independent public day passes, standard drop-in rates, or unassisted free trials for non-members walking in off the street in New York, NY. Equinox Day Pass: Cost, Club Access & Is It Worth It?…”
Answerable for the common cases a customer asks about.
PricingFabricated
"What does Equinox charge for a membership?"
“Equinox membership pricing in New York City varies depending on the specific tier and location you choose (typically requiring a 12-month commitment). Equinox Membership Cost NYC 2026: $245–$560/mo +…”
Asked about the monthly membership, the assistants quoted anywhere from $215 to $650. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Equinox handle what I need?"
“Equinox has dozens of clubs across New York City, with personal trainers, group fitness instructors, yoga teachers, cycling coaches, and Pilates instructors. The important distinction is that trainer certifications and…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Equinox over the others?"
“Why choose Equinox in New York City? 11 If you want more than a place to lift weights, Equinox is worth considering for its combination of upscale facilities, boutique-style group fitness, personal training, and a…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.