E
Equinox
#12
Visibility rank in New York, NY Gyms · ▼ 5 this week
1.4%
Share of voice
43
Depth score · how well AI can help a buyer · ▼ 2 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the New York, NY Gyms leader
Equinox · 1.4%Crunch Fitness (leader) · 5.7%
AI recommends Equinox #12 in New York, NY Gyms (4 of the four assistants name it, at 1.4% share of voice), and understands it well enough to carry a customer toward a booking, scoring 43 on depth.
Summary
- Across the questions New York, NY customers ask AI about Gyms, Equinox is recommended by 4 of 4 assistants and ranks #12 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the initiation fee, the assistants quoted $100 to $500, so a customer comparing prices gets a fabricated figure.
How each assistant sees Equinox
ChatGPT
Recommends
Named in 30 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 54 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 22 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 34 of 72 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in New York, NY?
- Recommend a good gym or fitness studio in New York, NY.
- I just moved to New York, NY and need a new gym. Which one should I join?
- What's the top-rated gym or fitness center near New York, NY?
Depth: the buyer's journey with AI
Where AI can carry a Equinox customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Equinox do?"
“Equinox in New York, NY offers a high-end luxury fitness experience with numerous locations across Manhattan and Brooklyn, featuring state-of-the-art equipment, a wide variety of unlimited group fitness classes, and…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Equinox this week? Are they taking new customers?"
“To join Equinox in 2026, you can select a club and sign up online, or visit a location to meet with a membership advisor. Membership Contract Details: 12-Month Commitment: Typically, all Equinox memberships require a…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Equinox charge for a membership?"
“Equinox memberships in New York, NY, generally cost between $250 and over $450 per month , depending on the club access tier. Initiation fees typically range from $100 to $500 , though these are sometimes waived during…”
Asked about the initiation fee, the assistants quoted anywhere from $100 to $500. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Equinox handle what I need?"
“Yes, Equinox in New York, NY is an excellent fit for a beginner focused on weight loss and strength training, provided you leverage their extensive class offerings and high-end amenities to stay motivated. While it is a…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Equinox over the others?"
“Choosing Equinox in New York, NY, is generally recommended for those seeking a high-end luxury fitness experience that combines premier, club-like facilities with high-quality group classes and a social atmosphere. With…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Equinox on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.