P
Planet Fitness
#8
Visibility rank in New York, NY Gyms · ▲ 1 this week
1.8%
Share of voice
39
Depth score · how well AI can help a buyer · ▼ 2 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the New York, NY Gyms leader
Planet Fitness · 1.8%Crunch Fitness (leader) · 5.7%
AI recommends Planet Fitness #8 in New York, NY Gyms (4 of the four assistants name it, at 1.8% share of voice), and understands it well enough to carry a customer toward a booking, scoring 39 on depth.
Summary
- Across the questions New York, NY customers ask AI about Gyms, Planet Fitness is recommended by 4 of 4 assistants and ranks #8 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the initiation fee, the assistants quoted $19 to $59, so a customer comparing prices gets a fabricated figure.
How each assistant sees Planet Fitness
ChatGPT
Recommends
Named in 28 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 30 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 17 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 39 of 72 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in New York, NY?
- Recommend a good gym or fitness studio in New York, NY.
- I just moved to New York, NY and need a new gym. Which one should I join?
- Which gyms in New York, NY let me start with a free trial this week?
Depth: the buyer's journey with AI
Where AI can carry a Planet Fitness customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
partialOfferings
partialAvailability
fabricatedPricing
goodFit
goodDifferentiation
Offerings & servicesPartial
Customer asks: "What does Planet Fitness do?"
“Planet Fitness locations in New York, NY, just like their clubs nationwide, focus heavily on providing a clean, accessible, and budget-friendly environment tailored primarily for beginners and casual gym-goers. Here is…”
AI's answers here are uneven across the assistants.
Availability & bookingPartial
"Can I book Planet Fitness this week? Are they taking new customers?"
“You can join Planet Fitness online or in-person with a bank account (checking/savings) and a valid ID, usually starting with a low one-time fee. Memberships are generally billed monthly, but they often require a…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Planet Fitness charge for a membership?"
“As of July 2026, a Planet Fitness membership in New York, NY typically costs $15 to $19 per month for the Classic membership , while the PF Black Card® generally ranges from $24.99 to $29.99 per month . Planet Fitness |…”
Asked about the initiation fee, the assistants quoted anywhere from $19 to $59. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Planet Fitness handle what I need?"
“Yes, Planet Fitness in New York, NY, is generally a solid fit for a beginner looking to lose weight and gain strength, largely because it is designed to be affordable, accessible, and non-intimidating. It aims to…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Planet Fitness over the others?"
“Choosing Planet Fitness in New York, NY, is primarily a choice for unbeatable affordability, high convenience, and a relaxed, non-intimidating atmosphere compared to other NYC gym chains. Here is why you should choose…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.