E
Equinox
#10
Visibility rank in Toronto, ON Gyms · ▼ 2 this week
2.0%
Share of voice
47
Depth score · how well AI can help a buyer · ▲ 7 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the Toronto, ON Gyms leader
Equinox · 2.0%Anytime Fitness (leader) · 7.4%
AI recommends Equinox #10 in Toronto, ON Gyms (4 of the four assistants name it, at 2.0% share of voice), and understands it well enough to carry a customer toward a booking, scoring 47 on depth.
Summary
- Across the questions Toronto, ON customers ask AI about Gyms, Equinox is recommended by 4 of 4 assistants and ranks #10 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $175 to $518, so a customer comparing prices gets a fabricated figure.
How each assistant sees Equinox
ChatGPT
Recommends
Named in 12 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 22 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 52 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 38 of 71 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Toronto, ON?
- What's the top-rated gym or fitness center near Toronto, ON?
- Which gym in Toronto, ON is the best overall?
- How do the top gyms in Toronto, ON compare on equipment, classes, and price?
Depth: the buyer's journey with AI
Where AI can carry a Equinox customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
partialAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Equinox do?"
“Equinox operates two main active locations in Toronto: Bay Street (Financial District) and Yorkville (a third location at King West is currently slated as a showroom/upcoming club). Yorkville Toronto Fitness Club -…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Equinox this week? Are they taking new customers?"
“Joining Equinox is a relatively straightforward process, but the contract terms are something you definitely want to understand before signing on the dotted line. 1\. How to Join Equinox You can join Equinox either…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Equinox charge for a membership?"
“Equinox personal training sessions in Toronto generally cost between $130 CAD and over $150 CAD per session , depending on the trainer's tier and package size. While membership includes unlimited group fitness classes,…”
Asked about the monthly membership, the assistants quoted anywhere from $175 to $518. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Equinox handle what I need?"
“Equinox in Toronto (Bay Street, Yorkville, and King West) is an excellent, albeit high-end, choice for a beginner looking to lose weight and gain strength, provided you take advantage of the included group classes and…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Equinox over the others?"
“Equinox has built a reputation as a luxury "temple of wellness" rather than just a gym. The brand positions itself at a premium price point by offering proprietary, highly structured fitness experiences, a rigorously…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.