F
Fit Factory Downtown
#2
Visibility rank in Toronto, ON Gyms · ▲ 5 this week
6.6%
Share of voice
35
Depth score · how well AI can help a buyer · ▼ 8 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the Toronto, ON Gyms leader
Fit Factory Downtown · 6.6%Anytime Fitness (leader) · 7.4%
AI recommends Fit Factory Downtown #2 in Toronto, ON Gyms (4 of the four assistants name it, at 6.6% share of voice), but understands it only #10. Its weakest link is pricing.
Summary
- Across the questions Toronto, ON customers ask AI about Gyms, Fit Factory Downtown is recommended by 4 of 4 assistants and ranks #2 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $99 to $300, so a customer comparing prices gets a fabricated figure.
How each assistant sees Fit Factory Downtown
ChatGPT
Recommends
Named in 3 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 23 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 52 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 53 of 71 prompts · names and recommends this business
Customer questions it was named in
- Where can I get a day pass or drop-in class in Toronto, ON right now?
- How do the top gyms in Toronto, ON compare on equipment, classes, and price?
- Who's a trustworthy gym in Toronto, ON that won't lock me into a pushy contract?
- What are the best gyms in Toronto, ON?
Depth: the buyer's journey with AI
Fit Factory Downtown is recommended #2, but AI understands it only #10. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
weakAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Fit Factory Downtown do?"
“Fit Factory Downtown , located at 373 King St W, offers over 300 classes monthly specializing in strength, HIIT, boxing, and conditioning. The facility operates seven days a week, generally opening at 6:00 AM on…”
Answerable for the common cases a customer asks about.
Availability & bookingWeak
"Can I book Fit Factory Downtown this week? Are they taking new customers?"
“Searching the web Short answer: Yes. Fit Factory Downtown Toronto offers a 30-day trial for new members, effectively a month of unlimited classes for a fixed low price, which functions as a no-commitment way to try the…”
The assistants contradict each other on whether they're taking new customers, so the answer depends on which AI the customer asked.
PricingFabricated
"What does Fit Factory Downtown charge for a membership?"
“As of June 2026, Fit Factory Downtown (373 King St W) in Toronto offers several unlimited membership options based on commitment length, with prices ranging from $229 to $279 per month . Membership Costs (2026):…”
Asked about the monthly membership, the assistants quoted anywhere from $99 to $300. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Fit Factory Downtown handle what I need?"
“3.4 Fit Factory Downtown Expand []( Use two fingers to move the map Hold Ctrl to zoom © Mapbox Terms© OpenStreetMap Fit Factory Downtown 3.4![Yelp]( Open Give feedback Based on the gym's current public website, there is…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Fit Factory Downtown over the others?"
“Fit Factory Downtown (located in the heart of Toronto) sets itself apart from standard commercial gyms and boutique studios through its highly structured, performance-driven environment. Downtown Toronto Gym Membership…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.