P
Planet Fitness
#5
Visibility rank in Toronto, ON Gyms
2.5%
Share of voice
46
Depth score · how well AI can help a buyer · new to depth
Share of voice over time
Weekly, last 13 weeks · vs the Toronto, ON Gyms leader
Planet Fitness · 2.5%Directions (leader) · 5.2%
AI recommends Planet Fitness #5 in Toronto, ON Gyms (3 of the three assistants name it, at 2.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 46 on depth.
Summary
- Across the questions Toronto, ON customers ask AI about Gyms, Planet Fitness is recommended by 3 of 4 assistants and ranks #5 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $15 to $29.99, so a customer comparing prices gets a fabricated figure.
How each assistant sees Planet Fitness
ChatGPT
Recommends
Named in 8 of 48 prompts · names and recommends this business
Gemini
Recommends
Named in 14 of 48 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 13 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the pros and cons of the most popular gyms in Toronto, ON?
- Where can I find an affordable gym membership in Toronto, ON?
- Which gyms in Toronto, ON have the cheapest monthly membership?
- Which gyms in Toronto, ON offer no-contract or month-to-month memberships?
Depth: the buyer's journey with AI
Where AI can carry a Planet Fitness customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
partialFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Planet Fitness do?"
“Planet Fitness does not operate on a fixed, traditional group fitness schedule (like a rigid weekly timetable with set yoga or spinning classes found at other commercial gyms). Instead, fitness instruction is handled…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Planet Fitness this week? Are they taking new customers?"
“Yes, Planet Fitness offers a Free Day Pass option for prospective members looking to try out a club before committing. Free One-Day Pass, Rules, Cost & How It Works Here is how it works and what options are available:…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Planet Fitness charge for a membership?"
“Planet Fitness memberships in Toronto, ON vary slightly by location and current promotions, but the standard pricing structure is outlined below: Membership Tiers & Monthly Cost Classic Membership: $15 per month How…”
Asked about the monthly membership, the assistants quoted anywhere from $15 to $29.99. A customer comparing prices gets a number AI made up.
Fit & qualificationPartial
"Can Planet Fitness handle what I need?"
“Yes, Planet Fitness (with multiple locations across the Greater Toronto Area, such as College Park downtown, Galleria Mall, Etobicoke, and North York) can be an exceptional fit for a beginner whose goals are to lose…”
AI's answers here are uneven across the assistants.
What makes them differentEmpty
"Why choose Planet Fitness over the others?"
“Why choose Planet Fitness in Toronto? If you're looking for an affordable, approachable gym in Toronto, Planet Fitness can be a good choice, especially if you want to build a consistent workout routine without paying…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Planet Fitness on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.