D
Directions
#2
Visibility rank in Austin, TX HVAC · ▼ 1 this week
5.6%
Share of voice
66
Depth score · how well AI can help a buyer · ▲ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Austin, TX HVAC leader
Directions · 5.6%Stan’s Heating, Air, Plumbing & Electrical (leader) · 5.8%
AI recommends Directions #2 in Austin, TX HVAC (1 of the three assistants name it, at 5.6% share of voice), but understands it only #7. Its weakest link is availability.
Summary
- Across the questions Austin, TX customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by availability: AI can describe Directions but can't confirm a bookable time, so the customer still has to call.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions this business
Google AI Mode
Recommends
Named in 40 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Austin, TX?
- Recommend a good heating and cooling company in Austin, TX.
- I just moved to Austin, TX and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Austin, TX?
Depth: the buyer's journey with AI
Directions is recommended #2, but AI understands it only #7. The gap is availability, the one question AI can't answer for a buyer.
goodOfferings
partialAvailability
goodPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“It looks like "Directions" might not be the exact name of an HVAC company in Austin, TX, or you may be looking for driving directions to a specific heating and cooling contractor. Directions to HVAC Service Austin, TX -…”
Answerable for the common cases a customer asks about.
Availability & bookingPartial
"Can I book Directions this week? Are they taking new customers?"
“It appears there is no well-known HVAC company named "Directions" operating in Austin, Texas (searches typically point to mapping tools, supply warehouses, or standard local contractors like Fox Service Company, ABA…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingGood
"What does Directions charge for a service call?"
“It looks like there might be a slight mix-up with the business name. There is no major heating and cooling company operating under the specific name "Directions" in Austin, Texas (similarly named HVAC companies like All…”
Answerable for the common cases a customer asks about.
Fit & qualificationGood
"Can Directions handle what I need?"
“It looks like there might be a typo or a misunderstood name in your request, as "Directions" is not a recognized HVAC or home services company operating in Austin, TX. If you meant a specific local company whose name…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Directions over the others?"
“Choosing an HVAC company in Austin comes down to more than finding someone who can fix an air conditioner. You want a company you can trust to diagnose problems correctly, recommend the right solution, and keep your…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.