AI Visibility Index · Updated weekly

HVAC · Calgary, AB

Across the 24 questions Calgary, AB customers ask AI about HVAC, Action Furnace is named most. 3 of 4 assistants recommend it, for a 7.5% share of voice, the week of Friday, October 16, 2026.

Measured across
3
AI assistants measured
24
real customer prompts per market
145
businesses ranked in Calgary, AB HVAC
Weekly
fresh, tracked over time
Leaderboard

Who AI recommends in Calgary, AB HVAC

Who the major AI assistants recommend, and how well they understand each business, across 24 customer prompts, week of Friday, October 16, 2026.

Rank
Business
Share of voice
Depth
7-day
1
7.5%
67
–
2
7.2%
54
–
3
4.7%
58
▲ 2
4
4.5%
53
▲ 2
5
4.3%
66
▲ 3
6
4.3%
52
▼ 3
7
4.2%
–
▲ 12
8
3.6%
–
NEW
9
3.2%
–
▲ 3
10
2.8%
72
▼ 6
11
2.7%
–
NEW
12
2.4%
–
NEW
13
Writing
1 of 3
2.2%
–
NEW
14
Pros
2 of 3
1.9%
–
▲ 7
15
1.4%
–
▼ 4
16
1.4%
–
▼ 6
17
Advanpro
3 of 3
1.3%
–
NEW
18
1.3%
–
▲ 4
19
1.2%
–
NEW
20
1.2%
–
NEW
21
1.1%
–
NEW
22
1.1%
–
NEW
23
1.1%
–
▼ 14
24
Cons
2 of 3
1.0%
–
NEW
25
1.0%
–
NEW

Share of voice is how often and how prominently AI names a business across every prompt and assistant. Depth is how well AI can help a customer actually decide and book. Directions ranks #2 for visibility but 6th on depth.

Depth leaderboard

Which businesses AI understands best

Getting named is step one. Depth measures whether AI can take a customer from that name to a booking: offerings, availability, pricing, fit, differentiation. It's ranked separately from visibility, because a business AI recommends but can't explain still loses the job.

Rank
Business
OfferAvailPriceFitDiff
Depth
1
Knight Plumbing, Heating & Air Conditioning
Weak point: Pricing · new to depth
72
2
Action Furnace
Weak point: Pricing · ▲ 4
67
3
Comfort Union
Weak point: Pricing
66
4
Calgary Air Heating and Cooling Ltd
Weak point: Pricing · new to depth
58
5
ClearView Services
Weak point: Pricing · new to depth
57
6
Directions
Recommended #2 · understood #6 · ▼ 2
54
7
Harmony Heating & Air Conditioning
Recommended #4 · understood #7
53
8
JPS Furnace & Air Conditioning
Weak point: Pricing · ▼ 6
52

Recommended ≠ understood. Directions ranks #2 for visibility but #6 on depth. AI's weakest link for it is pricing. High visibility with low depth is the riskiest combination for a business: customers arrive, then get the wrong expectations.

What AI says

Questions AI answers about HVAC in Calgary, AB

Which HVAC company does AI recommend most in Calgary, AB?
Action Furnace, named by 3 of the three assistants, for a 7.5% share of voice across the 24 prompts. Next are Directions and Calgary Air Heating and Cooling Ltd.
Which HVAC company in Calgary, AB does AI understand best?
Knight Plumbing, Heating & Air Conditioning scores highest on depth (72/100): assistants can accurately describe what it offers and help a customer toward a booking.
Which HVAC companies in Calgary, AB is AI getting wrong?
Directions ranks #2 by visibility but only #6 on depth. AI's weakest link for it is pricing. Customers who arrive through AI may get the wrong expectations.
Methodology

How the index is measured

What we ask

24 real customer prompts per market, like "best HVAC in Denver" or "who can fix my AC today," put to each assistant twice, every week. We never name a business; we watch which ones AI names.

How we rank

Share of voice weighs how often and how prominently a business is recommended across every prompt and assistant, on a trailing average, so one odd answer doesn't swing the board. Rank comes from what the AI actually says, not its local-pack widget.

What depth means

For the leaders we run a buyer's decision journey (offerings, availability, pricing, fit, differentiation) and grade how well AI can carry a customer to a booking. It measures AI's output, not our opinion of the business.