D
Directions
#2
Visibility rank in Calgary, AB HVAC
7.2%
Share of voice
54
Depth score · how well AI can help a buyer · ▼ 2 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Calgary, AB HVAC leader
Directions · 7.2%Action Furnace (leader) · 7.5%
AI recommends Directions #2 in Calgary, AB HVAC (1 of the three assistants name it, at 7.2% share of voice), but understands it only #6. Its weakest link is pricing.
Summary
- Across the questions Calgary, AB customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by pricing: on the service call, the assistants quoted $49 to $160, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions it but often returns no sources
Google AI Mode
Recommends
Named in 42 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Calgary, AB?
- Recommend a good heating and cooling company in Calgary, AB.
- I just moved to Calgary, AB and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Calgary, AB?
Depth: the buyer's journey with AI
Directions is recommended #2, but AI understands it only #6. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
strongFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“It appears there is no prominent or uniquely named HVAC company called "Directions" operating in Calgary, AB. You may be looking for driving or mapping directions to a specific heating and cooling contractor in the…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“If you are referring to Directions for Immigrants (operated by Bow Valley College in Calgary, which provides career coaching, employment services, and accreditation support for internationally educated professionals),…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a service call?"
“It looks like there might be a slight mix-up with the company name, as "Directions" is not a known primary HVAC contractor in Calgary, AB (though maps apps often use phrases like "get directions" to local heating…”
Asked about the service call, the assistants quoted anywhere from $49 to $160. A customer comparing prices gets a number AI made up.
Fit & qualificationStrong
"Can Directions handle what I need?"
“There is no verified business or licensed HVAC contractor named " Directions" in Calgary, AB that handles full furnace and central AC system replacements. If you are looking for established local providers that…”
All three assistants answer this accurately for Directions.
What makes them differentPartial
"Why choose Directions over the others?"
“Choosing an HVAC company in Calgary, AB, comes down to more than just price. You want dependable service, qualified technicians, honest recommendations, and a heating and cooling system that performs reliably through…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.