D
Directions
#1
Visibility rank in Denver, CO HVAC
6.5%
Share of voice
52
Depth score · how well AI can help a buyer
Share of voice over time
Weekly, last 13 weeks · vs the Denver, CO HVAC leader
Directions · 6.5%Directions (leader) · 6.5%
AI recommends Directions #1 in Denver, CO HVAC (1 of the three assistants name it, at 6.5% share of voice), but understands it only #7. Its weakest link is pricing.
Summary
- Across the questions Denver, CO customers ask AI about HVAC, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- Google AI Mode consistently name it. ChatGPT and Gemini do not surface it.
- Its depth score is held back by pricing: on the service call, the assistants quoted $75 to $200, so a customer comparing prices gets a fabricated figure.
How each assistant sees Directions
ChatGPT
Not named
mentions this business
Gemini
Not named
mentions this business
Google AI Mode
Recommends
Named in 42 of 48 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Denver, CO?
- Recommend a good heating and cooling company in Denver, CO.
- I just moved to Denver, CO and need an HVAC company. Who should I call?
- What's the top-rated HVAC contractor near Denver, CO?
Depth: the buyer's journey with AI
Directions is recommended #1, but AI understands it only #7. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“There is no specific, verified HVAC contractor or business named "Directions" operating under that exact name for installations and servicing in the Denver, CO area. If you are looking for local companies that handle…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“I wasn't able to locate a current, active business operating under the specific name "Directions" in Denver, CO, that is currently taking appointments or new customers (there is a historical registry/filing for a…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Directions charge for a service call?"
“I looked into current furnace and AC financing, rebates, and specials in Denver, Colorado. The first thing to clarify is which company you mean by “Directions”, I couldn’t verify a Denver HVAC company under that exact…”
Asked about the service call, the assistants quoted anywhere from $75 to $200. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Directions handle what I need?"
“There is no prominent HVAC contractor or business named "Directions" that handles furnace and central AC system replacements in Denver, CO. It is possible you are thinking of a similarly named local company, such as:…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Directions over the others?"
“There is no prominent or widely recognized HVAC company named " Directions" operating in the Denver, CO area , meaning specific comparative advantages, reviews, or verified credentials for a company under this exact…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.