L
Lou’s Heating & Cooling
#12
Visibility rank in Denver, CO HVAC · ▼ 3 this week
1.5%
Share of voice
50
Depth score · how well AI can help a buyer · ▼ 4 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the Denver, CO HVAC leader
Lou’s Heating & Cooling · 1.5%Roots Heating & Air (leader) · 7.2%
AI recommends Lou’s Heating & Cooling #12 in Denver, CO HVAC (2 of the four assistants name it, at 1.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 50 on depth.
Summary
- Across the questions Denver, CO customers ask AI about HVAC, Lou’s Heating & Cooling is recommended by 2 of 4 assistants and ranks #12 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it. Perplexity does not surface it.
- Its depth score is held back by pricing: on the service call, the assistants quoted $60 to $130, so a customer comparing prices gets a fabricated figure.
How each assistant sees Lou’s Heating & Cooling
ChatGPT
Recommends
Named in 24 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 4 of 72 prompts · mentions this business
Perplexity
Not named
mentions this business
Google AI Mode
Recommends
Named in 5 of 72 prompts · names and recommends this business
Customer questions it was named in
- Who are the best HVAC companies in Denver, CO?
- Recommend a good heating and cooling company in Denver, CO.
- What's the top-rated HVAC contractor near Denver, CO?
- Who can come out for an urgent AC repair right away in Denver, CO?
Depth: the buyer's journey with AI
Where AI can carry a Lou’s Heating & Cooling customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Lou’s Heating & Cooling do?"
“Lou’s Heating & Cooling , a family-owned and owner-operated HVAC company serving the Denver metro area, offers a comprehensive range of residential heating and cooling services: Lou's Heating & Cooling | Lakewood &…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Lou’s Heating & Cooling this week? Are they taking new customers?"
“Yes, Lou’s Heating& Cooling (loushvac303.com) in the Denver/Lakewood area is active, accepting new customers, and booking service appointments as of July 2026. They are a family-run business servicing Denver, Lakewood,…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Lou’s Heating & Cooling charge for a service call?"
“Based on 2026 data, Lou’s Heating & Cooling in the Denver metro area provides 24/7 emergency service, with diagnostic and service fees likely falling in line with local, non-corporate, independent repair standards. HVAC…”
Asked about the service call, the assistants quoted anywhere from $60 to $130. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Lou’s Heating & Cooling handle what I need?"
“Yes, absolutely. Lou’s Heating & Cooling can service your system, and they handle both residential and commercial work. Here is what you need to know: 1\. Servicing Heat Pumps Lou’s Heating & Cooling fully supports heat…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Lou’s Heating & Cooling over the others?"
“Choosing the right HVAC contractor in Denver is crucial, especially given Colorado’s dramatic temperature swings and altitude considerations. Lou’s Heating & Cooling stands out from larger, commercialized corporate…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.