D
Directions
#2
Visibility rank in Chicago, IL Med spas
5.0%
Share of voice
54
Depth score · how well AI can help a buyer · ▼ 4 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Chicago, IL Med spas leader
Directions · 5.0%SpaDerma (leader) · 8.5%
AI recommends Directions #2 in Chicago, IL Med spas (1 of the three assistants name it, at 5.0% share of voice), but understands it only #8. Its weakest link is differentiation.
Summary
- Across the questions Chicago, IL customers ask AI about Med spas, Directions is recommended by 1 of 4 assistants and ranks #2 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Recommends
Named in 1 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 36 of 48 prompts · names and recommends this business
Customer questions it was named in
- Which med spas in Chicago, IL have availability this week for a consultation?
- Which med spas in Chicago, IL offer memberships, packages, or financing?
- What are the best med spas in Chicago, IL?
- Recommend a good medical spa in Chicago, IL for Botox and filler.
Depth: the buyer's journey with AI
Directions is recommended #2, but AI understands it only #8. The gap is differentiation, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
weakPricing
partialFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“If you are referring to behavioral health care networks or programs associated with the name New Directions (such as New Directions Behavioral Health / Lucet) operating or partnered within the Chicago area, they…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“I checked for Botox appointment availability in Chicago for this week, October 16–18, 2026. I couldn't verify a live appointment schedule for a business specifically named Directions. I don't want to give you an…”
Answerable for the common cases a customer asks about.
PricingWeak
"What does Directions charge for a treatment?"
“I searched for “Directions” in the Cape Coral, Florida area, but I couldn’t verify a business with that exact name or find its official price list. I did find a local med spa with published pricing, in case that’s the…”
AI's answers here are uneven across the assistants.
Fit & qualificationPartial
"Can Directions handle what I need?"
“I searched for Directions in Chicago, Illinois, focusing on its treatment providers and whether the business publicly identifies a licensed nurse injector or medical doctor. I wasn’t able to verify a reliable, official…”
AI's answers here are uneven across the assistants.
What makes them differentEmpty
"Why choose Directions over the others?"
“If you are looking at specific mapping, location, or transit "directions" pages for aesthetic practices or medical spas in Chicago, IL (such as pages detailing how to get to a clinic via the CTA or local neighborhoods),…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Directions on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.