D
Directions
#1
Visibility rank in Chicago, IL Gyms · ▲ 1 this week
4.5%
Share of voice
69
Depth score · how well AI can help a buyer · ▲ 1 in depth rank this week
Share of voice over time
Weekly, last 13 weeks · vs the Chicago, IL Gyms leader
Directions · 4.5%Directions (leader) · 4.5%
AI recommends Directions #1 in Chicago, IL Gyms (1 of the three assistants name it, at 4.5% share of voice), and understands it well enough to carry a customer toward a booking, scoring 69 on depth.
Summary
- Across the questions Chicago, IL customers ask AI about Gyms, Directions is recommended by 1 of 4 assistants and ranks #1 by share of voice.
- ChatGPT, Gemini and Google AI Mode consistently name it.
- Its depth score is held back by differentiation: asked why choose Directions, AI falls back on boilerplate any competitor could claim.
How each assistant sees Directions
ChatGPT
Recommends
Named in 1 of 48 prompts · mentions this business
Gemini
Recommends
Named in 1 of 48 prompts · mentions it but often returns no sources
Google AI Mode
Recommends
Named in 35 of 48 prompts · names and recommends this business
Customer questions it was named in
- Where's the best yoga or pilates studio in Chicago, IL?
- Which gyms in Chicago, IL have the cheapest monthly membership?
- What are the best gyms in Chicago, IL?
- Recommend a good gym or fitness studio in Chicago, IL.
Depth: the buyer's journey with AI
Where AI can carry a Directions customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
strongPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Directions do?"
“At Directions Training Center in Chicago, IL (located at 208 S. LaSalle Street), class schedules vary widely depending on the specific professional development, technical, or certification program you are taking.…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Directions this week? Are they taking new customers?"
“It looks like there might be a slight mix-up in the name or details of the place you are looking for, as "Directions" typically refers to mapping or location directions (such as getting directions to a studio on Google…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingStrong
"What does Directions charge for a membership?"
“At Fitness Directions , pricing for class packs, drop-ins, and personal/Pilates training is structured as follows: PRICING - Fitness Directions Class Packages & Drop-Ins (Applies to both live and virtual classes)…”
All three assistants answer this accurately for Directions.
Fit & qualificationGood
"Can Directions handle what I need?"
“The organization you’re referring to appears to be Directions Training Center in downtown Chicago, at 208 S. LaSalle Street, Suite 1630. It provides technology and professional-development training, rather than personal…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Directions over the others?"
“It looks like "Directions" might not be the name of a widely known or uniquely identifiable commercial gym or fitness studio in Chicago, IL (you might be thinking of getting directions to popular local spots like…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.