E
East Bank Club
#2
Visibility rank in Chicago, IL Gyms · ▲ 2 this week
6.0%
Share of voice
46
Depth score · how well AI can help a buyer · ▲ 2 in depth rank this week
Share of voice over time
Weekly, last 9 weeks · vs the Chicago, IL Gyms leader
East Bank Club · 6.0%Midtown Athletic Club (leader) · 6.7%
AI recommends East Bank Club #2 in Chicago, IL Gyms (4 of the four assistants name it, at 6.0% share of voice), but understands it only #6. Its weakest link is pricing.
Summary
- Across the questions Chicago, IL customers ask AI about Gyms, East Bank Club is recommended by 4 of 4 assistants and ranks #2 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the initiation fee, the assistants quoted $295 to $1000, so a customer comparing prices gets a fabricated figure.
How each assistant sees East Bank Club
ChatGPT
Recommends
Named in 8 of 48 prompts · names and recommends this business
Gemini
Recommends
Named in 20 of 48 prompts · names and recommends this business
Perplexity
Recommends
Named in 13 of 48 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 12 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Chicago, IL?
- Which gym in Chicago, IL is the best overall?
- How do the top gyms in Chicago, IL compare on equipment, classes, and price?
- In Chicago, IL, is a big-box gym or a boutique fitness studio the better choice?
Depth: the buyer's journey with AI
East Bank Club is recommended #2, but AI understands it only #6. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does East Bank Club do?"
“East Bank Club in Chicago's Fulton River District is a massive, multi-level luxury fitness facility spanning over 350,000 square feet. East Bank Club: Homepage Equipment & Facilities Cardio & Strength Areas: Features…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book East Bank Club this week? Are they taking new customers?"
“To check live availability and reserve spots for classes this week at East Bank Club , you will need to log into your member account directly through their official portal. Reservation Policy: Advance registration is…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does East Bank Club charge for a membership?"
“East Bank Club in Chicago includes over 270 group fitness classes per week (such as yoga, cycling, HIIT, and water aerobics) completely complimentary with an active membership, meaning they do not require a paid class…”
Asked about the initiation fee, the assistants quoted anywhere from $295 to $1000. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can East Bank Club handle what I need?"
“I looked through East Bank Club’s current public pages and other current sources. One important caveat: East Bank Club does not appear to publish a complete public staff directory with every trainer/instructor,…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose East Bank Club over the others?"
“East Bank Club\, Life Time\, FFC Gold Coast If you’re comparing East Bank Club with other gyms in Chicago, the biggest difference is that it is less a “gym membership” and more a full-service private club built around…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.