M
Midtown Athletic Club
#4
Visibility rank in Chicago, IL Gyms · ▼ 2 this week
3.5%
Share of voice
36
Depth score · how well AI can help a buyer · ▼ 6 in depth rank this week
Share of voice over time
Weekly, last 3 weeks · vs the Chicago, IL Gyms leader
Midtown Athletic Club · 3.5%East Bank Club (leader) · 5.6%
AI recommends Midtown Athletic Club #4 in Chicago, IL Gyms (4 of the four assistants name it, at 3.5% share of voice), but understands it only #11. Its weakest link is pricing.
Summary
- Across the questions Chicago, IL customers ask AI about Gyms, Midtown Athletic Club is recommended by 4 of 4 assistants and ranks #4 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the initiation fee, the assistants quoted $125 to $539, so a customer comparing prices gets a fabricated figure.
How each assistant sees Midtown Athletic Club
ChatGPT
Recommends
Named in 19 of 72 prompts · names and recommends this business
Gemini
Recommends
Named in 35 of 72 prompts · names and recommends this business
Perplexity
Recommends
Named in 4 of 72 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 29 of 72 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Chicago, IL?
- Recommend a good gym or fitness studio in Chicago, IL.
- I just moved to Chicago, IL and need a new gym. Which one should I join?
- What's the top-rated gym or fitness center near Chicago, IL?
Depth: the buyer's journey with AI
Midtown Athletic Club is recommended #4, but AI understands it only #11. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
weakAvailability
fabricatedPricing
goodFit
goodDifferentiation
Offerings & servicesGood
Customer asks: "What does Midtown Athletic Club do?"
“Midtown Athletic Club in Chicago (located at 2444 N Elston Ave) hosts a massive group fitness program featuring over 200 studio classes every week across six to seven dedicated boutique studios. Health Club and Gym…”
Answerable for the common cases a customer asks about.
Availability & bookingWeak
"Can I book Midtown Athletic Club this week? Are they taking new customers?"
“To join Midtown Athletic Club, you can start by visiting their website to schedule a tour or by calling the specific club location (e.g., 773-687-7100 for Chicago) to inquire about membership, as they often require a…”
The assistants contradict each other on whether they're taking new customers, so the answer depends on which AI the customer asked.
PricingFabricated
"What does Midtown Athletic Club charge for a membership?"
“To get the best value from Midtown Athletic Club, it helps to know how they structure their pricing for classes and training. Because Midtown operates as a luxury, full-service "athletic country club" rather than a…”
Asked about the initiation fee, the assistants quoted anywhere from $125 to $539. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Midtown Athletic Club handle what I need?"
“3.0 Midtown Athletic Club Expand []( Use two fingers to move the map Hold Ctrl to zoom © Mapbox Terms© OpenStreetMap Midtown Athletic Club 3.0![Yelp]( Closed Give feedback Midtown Athletic Club in Chicago has a large…”
Answerable for the common cases a customer asks about.
What makes them differentGood
"Why choose Midtown Athletic Club over the others?"
“Midtown Athletic Club sets itself apart as a luxury "sports resort" rather than a traditional gym, distinguishing itself through an extensive tennis program, over 100 weekly boutique-style group classes, and high-end…”
Answerable for the common cases a customer asks about.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.