M
Midtown Athletic Club
#1
Visibility rank in Chicago, IL Gyms · ▲ 1 this week
6.7%
Share of voice
48
Depth score · how well AI can help a buyer · ▲ 2 in depth rank this week
Share of voice over time
Weekly, last 9 weeks · vs the Chicago, IL Gyms leader
Midtown Athletic Club · 6.7%Midtown Athletic Club (leader) · 6.7%
AI recommends Midtown Athletic Club #1 in Chicago, IL Gyms (4 of the four assistants name it, at 6.7% share of voice), but understands it only #5. Its weakest link is pricing.
Summary
- Across the questions Chicago, IL customers ask AI about Gyms, Midtown Athletic Club is recommended by 4 of 4 assistants and ranks #1 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the monthly membership, the assistants quoted $230 to $500, so a customer comparing prices gets a fabricated figure.
How each assistant sees Midtown Athletic Club
ChatGPT
Recommends
Named in 13 of 48 prompts · names and recommends this business
Gemini
Recommends
Named in 18 of 48 prompts · names and recommends this business
Perplexity
Recommends
Named in 20 of 48 prompts · names and recommends this business
Google AI Mode
Recommends
Named in 10 of 48 prompts · names and recommends this business
Customer questions it was named in
- What are the best gyms in Chicago, IL?
- I just moved to Chicago, IL and need a new gym. Which one should I join?
- Which gym in Chicago, IL is the best overall?
- How do the top gyms in Chicago, IL compare on equipment, classes, and price?
Depth: the buyer's journey with AI
Midtown Athletic Club is recommended #1, but AI understands it only #5. The gap is pricing, the one question AI can't answer for a buyer.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
emptyDifferentiation
Offerings & servicesGood
Customer asks: "What does Midtown Athletic Club do?"
“Midtown Athletic Club in Chicago (located in Bucktown) is a massive, luxury lifestyle and athletic facility. Its offerings for equipment, classes, and personal training include: Health Club and Gym Chicago - Midtown…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Midtown Athletic Club this week? Are they taking new customers?"
“Midtown Athletic Club Yes, but not as a standard free day pass or public drop-in , based on Midtown’s current policies. - Free trial/day pass: I don’t see a current official offer for a free trial or standalone day pass…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Midtown Athletic Club charge for a membership?"
“At Midtown Athletic Club , standard group fitness classes (over 170–200 weekly studio classes like HIIT, yoga, cycling, and boxing) are included with your monthly membership , which typically runs around $300+ per month…”
Asked about the monthly membership, the assistants quoted anywhere from $230 to $500. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Midtown Athletic Club handle what I need?"
“Midtown Athletic Club I found that Midtown Athletic Club Chicago does not currently publish a complete public roster of individual trainers/instructors with their certifications and specialties . Its Chicago page…”
Answerable for the common cases a customer asks about.
What makes them differentEmpty
"Why choose Midtown Athletic Club over the others?"
“You should choose Midtown Athletic Club over other Chicago gyms because it is a massive, luxury athletic resort featuring top-tier racquet sports, extensive indoor/outdoor pools, and high-end social and spa amenities…”
Boilerplate that's true of any competitor. AI has nothing concrete a customer could actually choose Midtown Athletic Club on.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.