F
Fitness Formula Clubs
#9
Visibility rank in Chicago, IL Gyms · ▼ 6 this week
2.3%
Share of voice
46
Depth score · how well AI can help a buyer · ▼ 3 in depth rank this week
Share of voice over time
Weekly, last 9 weeks · vs the Chicago, IL Gyms leader
Fitness Formula Clubs · 2.3%Midtown Athletic Club (leader) · 6.7%
AI recommends Fitness Formula Clubs #9 in Chicago, IL Gyms (2 of the four assistants name it, at 2.3% share of voice), and understands it well enough to carry a customer toward a booking, scoring 46 on depth.
Summary
- Across the questions Chicago, IL customers ask AI about Gyms, Fitness Formula Clubs is recommended by 2 of 4 assistants and ranks #9 by share of voice.
- ChatGPT, Gemini, Perplexity and Google AI Mode consistently name it.
- Its depth score is held back by pricing: on the initiation fee, the assistants quoted $99 to $350, so a customer comparing prices gets a fabricated figure.
How each assistant sees Fitness Formula Clubs
ChatGPT
Recommends
Named in 7 of 48 prompts · mentions this business
Gemini
Recommends
Named in 21 of 48 prompts · names and recommends this business
Perplexity
Recommends
Named in 1 of 48 prompts · mentions this business
Google AI Mode
Recommends
Named in 12 of 48 prompts · names and recommends this business
Customer questions it was named in
- I want to start working out this week in Chicago, IL. Which gym can I join today?
- Which gyms in Chicago, IL let me start with a free trial this week?
- I'm visiting Chicago, IL for a few days and need a gym. Where offers a short-term pass?
- Which gym in Chicago, IL is the best overall?
Depth: the buyer's journey with AI
Where AI can carry a Fitness Formula Clubs customer from a first question toward a booking, and where it can't. Five buyer questions, graded on what the assistants actually said.
goodOfferings
goodAvailability
fabricatedPricing
goodFit
partialDifferentiation
Offerings & servicesGood
Customer asks: "What does Fitness Formula Clubs do?"
“Fitness Formula Clubs (FFC) operates over 400 weekly classes across 10 locations in the Chicago area (including West Loop, East Lakeview, Old Town, Gold Coast, South Loop, Lincoln Park, Union Station, and suburban clubs…”
Answerable for the common cases a customer asks about.
Availability & bookingGood
"Can I book Fitness Formula Clubs this week? Are they taking new customers?"
“Yes, with one limitation: I can pull up FFC’s current class schedule, but I can’t see the member-only live seat counts or place the reservation myself because FFC requires reservations through the FFC+ app/account. FFC…”
AI describes availability but can't confirm a bookable time, so the customer still has to call.
PricingFabricated
"What does Fitness Formula Clubs charge for a membership?"
“Membership costs at Fitness Formula Clubs (FFC) in Chicago vary depending on the type of access you choose (single-club vs. multi-club) and any active promotional enrollment offers. Join FAQ - Fitness Formula Clubs…”
Asked about the initiation fee, the assistants quoted anywhere from $99 to $350. A customer comparing prices gets a number AI made up.
Fit & qualificationGood
"Can Fitness Formula Clubs handle what I need?"
“I found that Luxury Chicago Gyms | 10 Locations | Fitness Formula Clubs does not publish a single public directory containing every Chicago trainer/instructor with their certifications and specialties . FFC does state…”
Answerable for the common cases a customer asks about.
What makes them differentPartial
"Why choose Fitness Formula Clubs over the others?"
“FFC Union Station\, FFC West Loop\, Quads Gym If you’re comparing Fitness Formula Clubs (FFC) with other Chicago gyms, its biggest advantage is breadth : it’s designed to be a full health-and-wellness club rather than…”
AI's answers here are uneven across the assistants.
Depth from the tightened scoring run: pricing weighted for cross-assistant consistency, differentiation judged for concreteness.